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Anavrin
Anavrin is a global eCommerce brand specialising in beautifully crafted miniature DIY kits, including highly sought-after book nook designs.
Rankings
Increased by 226
Google Search Console Impressions
Increased by 34%
Google Analytics Organic Transactions
Increased by 15%
Global SEO Campaign
The team at Anavrin partnered with Appear Online to scale international organic visibility and dominate high-intent search terms such as book nook and book nook kit across multiple markets.
Challenge
Challenge
Challenge
Anavrin operates in a competitive global niche, with increasing demand for DIY miniature kits and strong competition from marketplaces and mass retailers.
Despite having high-quality products, the website was not consistently ranking on page one for book nook and book nook kit in key markets including the UK, US, and Australia. Category structure, international targeting signals, and authority content required optimisation. Organic growth was inconsistent, and paid advertising was carrying a large proportion of revenue.
Solution
Solution
Solution
Appear Online implemented a global SEO strategy focused on category dominance and international scalability.
We restructured the primary collection pages to clearly target book nook and book nook kit with strong transactional intent, optimised on-page content, and improved internal linking across product ranges.
Technical improvements included international SEO enhancements such as optimised country targeting signals, improved crawl efficiency, and schema implementation to strengthen search visibility.
To build topical authority, we developed supporting content around DIY book nooks, gifting ideas, and assembly guides — helping capture both informational and purchase-intent traffic at scale.
We also implemented a structured backlink strategy to improve domain authority within the hobby, craft, and gifting sectors globally.
Results
Results
Results
Within six months, Anavrin achieved consistent top 3 rankings for book nook and book nook kit in multiple target markets.
SEO has become a scalable international growth channel, delivering sustained visibility, revenue, and brand authority worldwide.
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