.avif)
Google Ads Agency
Appear Online is a Google Ads agency helping businesses generate enquiries and sales through carefully managed advertising. We focus on efficient campaigns, cost control, and measurable performance, ensuring ad spend delivers real commercial value rather than wasted clicks.
.avif)
- 42% lower cost per enquiry
- 3.6x return on ad spend
- 58% more qualified leads
- £18k annual spend saved
As Featured In
Google Ads Performance
Our Google Ads campaigns are managed with a clear focus on efficiency, cost control, and measurable commercial outcomes. Performance is reviewed continuously to reduce wasted spend and improve return as accounts mature.
Average return on ad spend
Reduction in wasted spend
Increase in conversion efficiency
What Is Google Ads?
Google Ads is a paid advertising platform that places your business in front of customers actively searching to buy, using targeting, budgets, and performance controls.
Google Ads performs best when intent is targeted, budgets are controlled, and campaigns are actively managed for efficiency.
Successful Google Ads campaigns start with understanding search intent and structuring accounts correctly, ensuring ads show for relevant searches rather than wasted impressions.
Bids, keywords, ads, and landing pages must work together to control costs, improve Quality Score, and convert traffic into genuine enquiries or sales.
Our approach prioritises measurable outcomes by aligning targeting, messaging, and tracking so ad spend drives revenue, not just clicks or inflated traffic numbers.
Key Benefits
Google Ads allows businesses to generate demand quickly while maintaining control over budget, targeting, and performance. When managed correctly, it becomes a predictable and measurable growth channel.
Immediate Visibility
Appear at the top of search results quickly for high-intent searches, without waiting months for organic rankings.
Budget Control
Set clear budgets and bidding limits so advertising spend remains predictable, controlled, and aligned with defined business goals.
Qualified Leads
Target searches with strong buying intent to attract users more likely to enquire, book services, or purchase products.
Measurable Results
Track performance through clear conversion data, costs, and return, making it easy to understand what drives results.
Google Reviews
These reviews come directly from businesses we work with, sharing honest feedback on our approach, results, and the impact on their growth.
Google Ads Results
These examples show how well-managed Google Ads campaigns can improve lead quality, reduce wasted spend, and deliver measurable commercial outcomes through controlled, performance-led advertising.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
.png)
SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Successful Google Ads comes from disciplined testing, clear intent, and constant optimisation. When budgets are protected and decisions are data led, performance improves steadily without wasted spend or short term tactics.”
Google Ads Services
Our Google Ads services focus on building efficient, well controlled campaigns that generate enquiries and sales while protecting budget, performance, and long term advertising profitability sustainably.
Search Campaigns
Create and manage high intent search campaigns that capture demand when potential customers are actively searching and ready to convert online today.
Account Structure
Build clear logical account structures that improve quality scores control spend and support consistent optimisation across campaigns and changing market conditions efficiently.
Keyword Management
Research refine and manage keywords to target valuable searches while filtering irrelevant traffic reducing wasted spend and improving overall campaign efficiency consistently.
Ad Copy Testing
Write and test ad messaging to improve relevance click quality and conversion rates while aligning copy with intent and landing page experience.
Conversion Tracking
Set up accurate conversion tracking to measure leads sales and revenue ensuring optimisation decisions are based on reliable meaningful performance data sources.
Ongoing Optimisation
Continuously review bids targeting budgets and performance to improve efficiency reduce waste and maximise return from Google Ads investment over time sustainably.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our Google Ads strategy is built around protecting budget, targeting real buying intent, and improving performance through continuous optimisation. Each stage focuses on reducing waste and increasing return.
This will be replaced with the below CMS content on the published site
This will be replaced with the below CMS content on the published site.
Medium length section heading goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Medium length section heading goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Medium length section heading goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Medium length section heading goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Medium length section heading goes here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
Account Review
We review existing campaigns spending patterns and conversion data to identify wasted budget inefficiencies and missed growth opportunities across the account structure.
This creates a clear baseline for performance understanding before changes testing and optimisation begin across search campaigns and future decision making efforts.
Intent Targeting
Keywords and audiences are refined to focus on high intent searches most likely to generate enquiries or sales efficiently for businesses today.
Low quality traffic is filtered out early reducing wasted spend and improving overall campaign efficiency and performance consistency across all active campaigns.
Structure Optimisation
Campaigns and ad groups are restructured to improve relevance quality scores cost efficiency and control at scale across growing accounts and budgets.
Clear structure allows better testing reporting and optimisation helping performance improvements be measured and repeated reliably across campaigns ad groups and keywords.
Ad Testing
Ad copy is tested and refined to improve relevance click quality and alignment with real search intent for potential customers today consistently.
Messaging is aligned closely with keywords landing pages and offers to support higher conversion rates across campaigns ad groups and audiences consistently.
Bid Management
Bids are adjusted using performance data cost targets and conversion value to maintain control while improving efficiency profitability and spend allocation accuracy.
This ensures budgets are protected while return on ad spend improves steadily over time across changing markets demand levels and competition conditions.
Performance Review
Results are reviewed regularly to assess efficiency conversion performance and alignment with commercial objectives across campaigns keywords audiences locations devices channels consistently.
Insights are used to refine targeting messaging and budgets ensuring optimisation remains ongoing not one off but responsive to performance trends changes.
“Appear Online transformed our Google Ads performance. Campaigns are well structured, costs are controlled, and enquiries are far more consistent. We are attracting the right patients and seeing clear returns from our advertising investment.”
90 Days Roadmap
Our Google Ads campaigns follow a structured 90-day roadmap focused on improving efficiency, reducing wasted spend, and building predictable performance through controlled optimisation.
Audit And Foundations
We review account structure, keywords, ads, and conversion tracking to identify wasted spend and missed opportunities. Clear goals, budgets, and performance benchmarks are established to create a stable baseline before optimisation begins.
Optimisation And Testing
Campaigns are restructured where required, targeting is refined, and ad copy is tested to improve relevance and efficiency. Early performance data guides bid adjustments, budget allocation, and prioritisation of high-performing keywords.
Scaling and Control
Successful campaigns are scaled carefully while underperforming areas are reduced or removed. Ongoing optimisation focuses on improving return, controlling costs, and maintaining consistent performance as spend and demand increase.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
Have questions about Google Ads? We've compiled answers to some of the most frequently asked questions to help you make informed decisions.
Google Ads is a paid advertising platform that allows businesses to appear at the top of search results when customers are actively searching to buy.
Google Ads can generate visibility and enquiries quickly. Performance usually improves over the first few weeks as campaigns are optimised.
Budgets vary by industry and competition. We set spending levels based on your goals, market conditions, and cost control requirements.
Yes. Campaigns are managed with strict budget controls to reduce wasted spend and prioritise searches that drive enquiries or sales.
Yes. We manage Google Ads accounts for SMEs and growing businesses, adjusting strategy based on budget size and objectives.
Success is measured through leads, sales, cost per conversion, and return on ad spend, not impressions or clicks alone.
Landing pages are strongly recommended. They improve conversion rates and help ensure ad spend delivers meaningful results.
Yes. Google Ads and SEO work well together, capturing demand immediately while supporting longer-term organic growth.
Google Ads works best for businesses with clear offerings and measurable goals. We assess suitability before scaling spend.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
