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Website Migration SEO
Appear Online provides website migration SEO services focused on protecting rankings, traffic, and revenue during site changes. We manage technical and search risk so businesses can migrate platforms, domains, or structures without losing visibility across search and AI-driven results.
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- 0% traffic loss during migration
- 100% priority pages retained
- 0 critical indexing issues
- 0 ranking drops on core terms
- 100% revenue stability maintained
- 0 downtime during migration
As Featured In
Migration Track Record
Website migrations introduce risk across rankings, traffic, and revenue. Our migration SEO work focuses on protecting visibility, safeguarding performance, and ensuring search stability before, during, and after launch.
Website migrations supported
Average traffic retention
Critical SEO errors at launch
What Is Website Migration SEO?
Website migration SEO is the process of protecting search visibility when a website changes platform, structure, domain, or technology.
Website migration SEO protects search performance during website changes, keeping rankings, traffic, and revenue stable through launch.
A website migration can affect URLs, internal linking, content, and technical signals that search engines rely on to understand pages and rank them accurately over time.
Without proper SEO planning, these changes often cause lost traffic, ranking drops, indexing issues, or broken visibility after launch, impacting enquiries, sales, and business performance.
Migration SEO ensures redirects, page mappings, and key signals are handled correctly so search engines and AI systems retain trust in the new website.
Key Benefits
Website migration SEO focuses on reducing risk and protecting performance when major site changes take place. The goal is stability, continuity, and confidence before, during, and after launch.
Stronger Risk Control
Identify and manage SEO risks early so critical issues are resolved before they impact traffic, rankings, visibility, or revenue.
Traffic Protection
Preserve existing visibility and user journeys by protecting key URLs, internal links, and search signals, reducing the risk of traffic loss during and after complex website migration projects.
Ranking Stability
Maintain keyword positions and search presence by managing redirects, page mappings, and SEO signals correctly throughout migration.
Business Continuity
Support uninterrupted lead generation and revenue by ensuring search visibility remains stable across launch, transition, and post migration phases.
Google Reviews
Real Google reviews from businesses we have supported through complex website migrations, reflecting clear communication, careful planning, and stable performance before, during, and after launch.
Case Studies
These examples show how careful migration planning protects rankings, traffic, and revenue during major website changes. The focus is on stability and continuity, not short-term gains.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Most SEO losses during migrations are avoidable. The real difference is having a clear plan, protecting search signals early, and making sure nothing critical is missed before anything goes live.”
Website Migration Services
Our migration SEO services protect search visibility before, during, and after launch, reducing risk, avoiding costly mistakes, and ensuring rankings, traffic, and revenue remain stable.
Pre-Migration Planning
Audit the existing site to define risks, priorities, and SEO requirements before development begins, ensuring search considerations are built into migration planning.
URL Mapping and Redirects
Plan and implement accurate URL mappings and redirects to preserve link equity, maintain rankings, and prevent traffic loss during migration.
Technical SEO Checks
Review site architecture, indexation, internal linking, and performance to ensure the new site is technically sound and search ready.
Content and Metadata Review
Ensure important content, metadata, and structured data are preserved, improved, or optimised to maintain relevance and visibility post migration.
Launch Support
Monitor launch activity closely to identify, diagnose, and resolve SEO issues immediately. This includes checking redirects, indexation, tracking, and critical pages to ensure search visibility remains stable as the new website goes live.
Post-Migration Validation
Review rankings, traffic, and technical signals after launch to confirm stability, catch issues early, and protect ongoing performance.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our migration SEO strategy protects visibility, rankings, and revenue during complex website changes, focusing on careful planning, validation, and control before, during, and after launch.
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Pre-Migration Audit
We review the existing website to understand rankings, traffic patterns, technical structure, and dependencies before changes occur across domains, platforms, or architectures.
This identifies critical pages, templates, and signals that must be protected to prevent visibility loss, traffic drops, or ranking disruption during migration.
Planning and Mapping
Every important URL, page type, and content section is mapped from the old site to the new structure in advance.
This ensures redirects, page relationships, and internal linking logic are defined clearly before development begins, reducing risk and avoiding last minute errors.
Technical Validation
The new site environment is reviewed to ensure crawlability, indexation, internal links, and technical settings are configured correctly before launch.
Potential issues are resolved early to prevent avoidable ranking drops, indexing problems, or traffic loss once the site goes live.
Launch Monitoring
The migration launch is monitored closely to detect redirect errors, missing pages, or unexpected changes in search behaviour immediately.
This allows issues to be identified and resolved quickly before they impact visibility, rankings, traffic, or business performance.
Post-Migration Checks
After launch, redirects, index status, and priority pages are validated to confirm the migration has been implemented correctly.
Key performance indicators are reviewed to ensure search engines are processing, indexing, and ranking the new site as intended.
Ongoing Stabilisation
Search engines often reassess sites for weeks after migration as signals are reprocessed and rankings fluctuate temporarily.
We monitor performance closely during this period, refining redirects, internal linking, and technical signals to maintain long term stability.
“Appear Online guided us through our move to Shopify seamlessly. Rankings and traffic were protected throughout, the transition was smooth, and we saw no disruption to enquiries or sales. Everything was clearly planned, communicated, and handled with confidence.”
90 Days Roadmap
Our website migration SEO projects follow a structured 90-day roadmap designed to protect visibility, manage risk, and ensure stability as search engines reassess the site.
Audit and Planning
We assess the existing website, identify critical pages, and document rankings, traffic, and technical signals that must be preserved. A detailed migration plan is created, including URL mappings, redirect rules, and technical requirements before any changes are made.
Implementation and Launch
Redirects, technical settings, and on site signals are implemented and validated across staging and live environments. The site launch is monitored closely to identify issues early and resolve them before rankings, traffic, or visibility are affected.
Stabilisation and Validation
Post launch performance is reviewed as search engines reprocess the site and rankings begin settling. Adjustments are made to redirects, internal links, and technical signals to protect long term search visibility, stability, and revenue continuity.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
These FAQs explain how website migration SEO works, why migrations fail without proper planning, and what businesses should expect when making major website changes.
Website migration SEO focuses on protecting search visibility when a site changes platform, structure, domain, or technology.
Migrations can change URLs, content, and technical signals. Without SEO oversight, these changes often lead to ranking and traffic losses.
SEO should be involved before development begins. Early planning reduces risk and prevents costly mistakes at launch.
The primary goal is protection, not growth. Improvements can happen later, but stability comes first during a migration.
Search engines may take several weeks to reassess a site. Performance typically stabilises within a few months.
Yes. We manage migrations for ecommerce platforms and large sites with complex structures and high search dependency.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
