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Local SEO Agency
Appear Online is a local SEO agency helping businesses improve visibility in Google Search and Maps. We focus on accuracy, relevance, and consistency so nearby customers, and AI-driven local results, can find and choose your business.
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- +705 local keyword improvements
- +250% increase in local organic traffic
- +2,600 local keyword improvements
- +320% increase in local hire traffic
- +140% increase in online orders
As Featured In
More Customers From Local Search
When people search for services nearby, local SEO ensures your business appears where decisions are made. This includes Google Search, Maps, and AI-driven local recommendations that surface trusted businesses based on location and relevance.
Local Click Growth
Top Local Rankings
Page One Results
What is Local SEO?
Local SEO helps your business appear in Google Search and Maps when people nearby are actively looking to buy, book services, or visit your location today.
Local SEO turns nearby searches into calls, enquiries, bookings, visits, and foot traffic for businesses competing locally.
Local SEO focuses on improving the signals Google uses to rank local businesses, including Google Business Profiles, location relevance, accurate information, and reviews that influence rankings.
These signals also help AI systems understand where your business operates, who it serves, and when it should be recommended within local answers and search summaries.
When these elements work together, your business becomes easier to find locally and more likely to win customers at the exact moment decisions are made online.
Key Benefits
Local SEO focuses on capturing demand from customers searching nearby. By improving visibility, trust, and relevance in local results, businesses generate more enquiries without increasing advertising spend.
More Enquiries
Local SEO helps your business appear when customers are ready to act, increasing calls, form enquiries, and booking requests from nearby searches.
Better Visibility
Improved presence across Google Search and Maps ensures your business is seen ahead of competitors for location-based, high-intent searches.
Higher Trust
Accurate listings, reviews, and consistent business information build confidence, making customers more likely to choose your business locally.
Long-Term Growth
Strong local foundations support sustained visibility and steady demand, reducing reliance on paid ads for ongoing customer acquisition.
Google Reviews
Real feedback from businesses we’ve worked with, pulled directly from our Google Business Profile. These reviews reflect real results, real communication, and real long-term partnerships, not paid testimonials or curated case studies.
Local SEO Results
These examples show how improved local signals help businesses appear more prominently in Google Search, Maps, and AI-driven local recommendations. The focus is on real outcomes, including calls, enquiries, and customer actions driven by nearby searches.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Local visibility is no longer just about rankings. It is about becoming the trusted business that Google and AI systems confidently recommend when nearby customers are actively searching to buy.”
Local SEO Services
Our local SEO services focus on improving visibility where nearby customers search, compare, and choose businesses across Google Search, Maps, and AI-driven recommendations.
Google Business Profile
Optimise and manage your Google Business Profile to improve visibility, accuracy, and engagement across Google Search, Maps, and AI-powered local discovery results.
Location Pages
Create and optimise location-specific pages that clearly signal where you operate, what you offer, and who you serve to strengthen local relevance.
Local Citations
Ensure your business information is accurate and consistent across trusted directories and platforms that influence local rankings, credibility, and customer trust signals.
Reviews and Reputation
Support review generation and reputation management to build trust with customers while reinforcing credibility signals used by search engines and AI systems.
Local Content
Develop locally relevant content that aligns with customer searches, services, and locations, strengthening topical and geographic signals.
Local Authority
Build local authority through relevant mentions, links, and partnerships that reinforce credibility, relevance, and trust within your primary service areas.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our local SEO strategy focuses on improving trust, accuracy, and relevance so businesses appear consistently across Google Search, Maps, and AI-driven local recommendations.
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Local Search Analysis
We analyse how customers search locally across Search, Maps, and AI recommendations to uncover visibility gaps, demand patterns, and real opportunities locally.
This ensures strategy aligns with genuine local demand, helping businesses target valuable searches instead of assumptions, generic keywords, or low-intent visibility results.
Location Signal Optimisation
We optimise location signals including service areas, proximity, relevance, and consistency to help search engines and AI systems understand operations accurately locally.
Clear signals improve accuracy across local rankings, Maps visibility, and AI recommendations, reducing confusion and increasing trust for nearby searchers and customers.
Google Business Profile Management
Your Google Business Profile is optimised for visibility, engagement, accuracy, and trust through categories, services, content, imagery, and updates that matter locally.
This directly influences Maps rankings, customer actions, and how AI-driven systems surface your business within local answers and nearby recommendations for searchers.
Local Content Alignment
We create and refine content reflecting local services, locations, and customer intent to strengthen relevance and improve search performance across local results.
This helps your business appear when nearby customers research, compare, and decide, increasing enquiries, calls, bookings, and visits from local searches consistently.
Authority and Trust Signals
Local authority is strengthened through reviews, citations, mentions, and partnerships that reinforce credibility and relevance for local businesses competing in crowded markets.
These signals influence rankings, customer confidence, and AI recommendations when platforms decide which local businesses to surface in nearby search results consistently.
Ongoing Monitoring
Local performance is monitored regularly to track visibility, enquiries, actions, and shifts in customer behaviour across search, Maps, and AI-driven local platforms.
Strategy is refined as algorithms change, competition evolves, and AI-driven discovery reshapes how customers find local businesses over time, ensuring sustainable growth.
“Appear Online helped us reach and maintain number one positions for highly competitive florist keywords. The increase in visibility drove consistent new orders, improved repeat business, and made search a reliable source of revenue for our store.”
90 Days Roadmap
Our local SEO campaigns follow a structured 90-day roadmap designed to improve visibility, trust, and customer actions driven by Google Search, Maps, and AI-powered local discovery.
Foundations and Accuracy
We review existing local signals, correct inconsistencies across listings, and optimise Google Business Profile settings. Clear location relevance, tracking, and reporting foundations are established to ensure accurate visibility before optimisation and growth activity begins.
Optimisation and Expansion
Location pages, local content, and authority signals are strengthened to improve relevance and trust. Visibility across Search, Maps, and AI-driven local results begins to increase as platforms reassess accuracy and local prominence signals.
Growth and Refinement
Performance is reviewed and refined to improve calls, enquiries, and customer actions. Strategy is expanded to additional services or locations where relevant, ensuring local visibility improvements translate into measurable commercial outcomes.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
Find clear answers to common questions about our services, approach, timelines, and results, helping you understand what to expect before starting your SEO campaign.
Local SEO helps businesses appear in Google Search, Maps, and AI-driven local recommendations when customers search nearby.
Yes. AI systems rely heavily on location, trust, and relevance signals to recommend local businesses accurately.
Local SEO improvements typically begin within a few months, with stronger and more consistent results building over time.
Yes. Local SEO is especially effective for service-based and location-focused businesses targeting nearby customers.
Yes. Reviews influence trust, engagement, and visibility across Search, Maps, and AI-driven local discovery.
Yes. Local SEO and Google Ads work well together, capturing demand both organically and through paid placements.
Performance is measured through visibility, calls, enquiries, directions, and customer actions from local search results.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
