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Website Audit Services
Appear Online provides website audit services that identify technical, content, and structural issues limiting performance. Our audits deliver clear findings and prioritised actions, helping businesses understand what is broken, what matters most, and how to improve search visibility and site effectiveness.
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- 100+ SEO issues holding rankings back
- 30+ keyword opportunities identified
- Major site speed improvements delivered
- 75+ SEO issues uncovered
- 20+ missed search opportunities found
- Clear plan for organic growth
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SEO Audits That Drive Growth
Our SEO audits identify technical issues, content gaps, and authority weaknesses that limit visibility. Each audit focuses on practical improvements that directly support rankings, traffic, and long-term search performance, including AI-driven results.
Audit Checks
Growth Opportunities
Actionable Findings
What is An SEO Audit
An SEO audit is a detailed review of how your website performs in search engines and AI-driven results, highlighting what is holding visibility back and where growth opportunities exist.
An SEO audit shows exactly why your site is not ranking as well as it should and what to fix first.
Our audits analyse structure, on-page signals, content quality, internal linking, and authority across Google and AI search platforms, highlighting issues affecting crawlability, indexing, and visibility.
We identify problems limiting performance, rankings, and conversions, then prioritise actions based on impact, effort, and risk, so fixes focus on what delivers meaningful commercial improvement.
Each audit delivers clear recommendations and a practical roadmap aligned to your goals, improving visibility, user experience, and long-term organic growth without wasted effort overall.
Key Benefits
A clear, structured SEO audit helps you understand exactly how search engines and AI systems see your website, and what needs to change to improve performance.
Ranking Clarity
An SEO audit explains ranking issues by pinpointing technical, content, and authority problems, replacing assumptions with clear, evidence based insight.
Traffic Recovery
Audits identify crawl, indexing, and performance barriers, helping recover lost visibility and attract more relevant traffic from search and AI.
Conversion Gains
Audits reveal user experience and structural issues limiting conversions, helping turn existing traffic into more enquiries, sales, and revenue consistently.
Future Proofing
SEO audits align your site with practices and trust signals, preparing it for algorithm updates and AI driven search changes.
Google Reviews
Real feedback from businesses that have used our website audits to uncover issues, prioritise fixes, and make confident decisions that improve visibility, performance, and long term growth.
Case Studies
Discover how our strategic website audits and technical migration expertise have helped businesses protect - and even improve - their search performance during critical transitions. One broken redirect or missing meta tag can wipe out months of SEO progress, but with Appear Online, every detail is checked, fixed, and future-proofed.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“An SEO audit is where growth actually starts. Until you understand what is holding a site back, every optimisation is guesswork. Our audits turn uncertainty into a clear, prioritised plan teams can act on immediately.”
Website Audit Services
Our website audit services break performance down into clear, actionable areas, giving you full visibility into what is working, what is holding growth back, and what to prioritise next.
Technical SEO Audit
Analyse crawlability, indexation, site speed, Core Web Vitals, and technical structure to uncover issues restricting visibility, performance, scalability, and long term growth.
On Page Audit
Review content quality, targeting, search intent alignment, internal linking, and duplication to identify gaps limiting rankings, engagement, relevance, and conversion opportunities.
Backlink Audit
Assess backlink quality, relevance, anchor profiles, and authority signals to understand trust levels, risks, and factors currently holding rankings back.
Conversion Audit
Examine user journeys, layout, mobile usability, and friction points that affect enquiries, sales, engagement, and overall site effectiveness after traffic arrives.
AI Readiness Audit
Evaluate performance in AI-generated answers, summaries, and recommendations, including entity signals, content structure, and semantic clarity across modern search platforms.
Action Roadmap
Receive a clear, sequenced action plan outlining priorities, expected impact, and practical steps to turn audit insights into measurable organic growth.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our audit process removes guesswork by setting clear priorities, with each stage building on the last to turn insights into actions improving visibility and performance outcomes.
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Discovery & Context Review
We begin by understanding how your business makes money, who customers are, and how search supports that journey through data and context.
This context prevents generic recommendations and ensures audit insights link directly to leads, sales, and pipeline growth rather than vanity metrics only.
Technical Foundations
We analyse crawlability, indexation, architecture, speed, and Core Web Vitals to identify technical barriers limiting performance across search and AI systems today.
Our focus is fixing problems that materially impact visibility and scalability, not minor technical noise delivering little real world benefit for businesses.
Content & Intent Alignment
We assess how content matches search intent across informational, commercial, and transactional queries, highlighting gaps where pages underperform or overlap unnecessarily today.
We review internal linking and topical coverage to ensure your site demonstrates clear subject authority to search engines and AI models consistently.
Authority & Trust Signals
We evaluate backlink quality, brand mentions, and entity signals to understand how trustworthy your site appears within its industry to customers online.
The audit identifies risks, missed authority opportunities, and areas where stronger editorial signals would directly support rankings and visibility across search platforms.
UX & Conversion Signals
We review user journeys, navigation, layout, and engagement signals to uncover friction preventing visitors from converting effectively into enquiries sales or actions.
This ensures recommendations improve not only traffic, but also the likelihood of enquiries, purchases, and meaningful engagement for growing ambitious businesses today.
“Appear Online’s website audit gave us clear, actionable insights we hadn’t seen before. Their recommendations helped improve our visibility and user experience while identifying key fixes that have made a real difference to enquiries and engagement.”
90 Days Roadmap
Our SEO audits follow a structured 90 day roadmap that turns findings into action, helping teams fix issues, prioritise improvements, and drive measurable performance gains.
Discovery & Diagnosis
We complete a full SEO audit covering technical foundations, content quality, authority signals, and user experience. Key issues are identified, benchmarks set, and risks flagged early to prevent performance loss during future site changes.
Prioritisation & Quick Wins
Audit findings are translated into a prioritised action plan. High impact fixes are addressed first, removing critical blockers to crawling, indexing, and conversions while establishing foundations that support longer term SEO and AI visibility improvements.
Stabilisation & Growth Planning
We validate improvements, monitor performance changes, and refine recommendations based on results. The roadmap extends into a clear growth strategy aligned with ongoing SEO, AI search visibility, and wider commercial goals.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
Got questions about our website audit services? Explore our FAQs to learn how audits uncover hidden SEO issues, improve performance, and help your site rank higher, faster, and smarter.
A website SEO audit is a detailed analysis of how well your site performs in search engines. It identifies technical issues, content gaps, authority weaknesses, and user experience problems that limit visibility and growth.
Most audits take between two and four weeks, depending on site size and complexity. Larger eCommerce or enterprise sites may require additional time for deeper analysis.
You receive a clear report outlining issues, opportunities, and a prioritised action plan. Recommendations are practical and focused on changes that drive measurable improvements.
Yes. Even well-ranking sites often have hidden issues that limit scale or expose them to algorithm and AI search changes. Audits help protect and extend performance.
Yes. We review how your site appears in AI summaries, entity recognition, and trust signals that influence tools like Google AI Overviews and LLM-based search platforms.
Yes. Many clients use the audit as the foundation for ongoing SEO, technical improvements, or content strategy delivered by our team.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
