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SEO Website Audit Services
Most websites look fine on the surface - but beneath the homepage, technical errors, duplicate content, and crawl bottlenecks silently drain your rankings and conversions. Our website SEO audit uncovers what’s broken, what’s missing, and how to fix it before your competitors take your spot.
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- +2800 keyword positions gained
- 42% rise in local enquiries
- Faster site speed & performance
- +65% organic traffic growth
- Top rankings across Montreal regions
- Stronger bilingual SEO visibility
Why You Can’t Ignore a Website Audit in 2026
Search engines evolve weekly. Google’s AI-driven ranking system rewards clean, fast, and structured sites - and silently penalises everything else. Without a regular audit, you’re guessing at what Google already knows: broken links, slow loads, missing schema, and accessibility gaps that cap your visibility.
Sites show major SEO issues
Clients see growth in 60 days
Audits delivered across industries
Case Studies
Discover how our strategic website audits and technical migration expertise have helped businesses protect - and even improve - their search performance during critical transitions. One broken redirect or missing meta tag can wipe out months of SEO progress, but with Appear Online, every detail is checked, fixed, and future-proofed.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
Our Website Audit Services
Our SEO website audit services go beyond surface-level checks. We use advanced tools, AI-assisted insights, and years of hands-on experience to analyse every aspect of your site - from technical infrastructure to conversion performance.
Technical SEO Audit
We identify the hidden technical errors that stop search engines from properly crawling and indexing your site - from broken redirects and XML sitemaps to JavaScript rendering and Core Web Vitals. Fixing these issues immediately improves visibility and stability.
On-Page Audit & Optimisation
We review your metadata, headings, and keyword structure to ensure every page aligns with current search intent. Poorly optimised titles, duplicate descriptions, and thin content are replaced with precision-crafted SEO improvements designed to win rankings fast.
Off-Page & Backlink Audit
Your website’s authority depends on its link profile. We analyse every backlink for quality, relevance, and toxicity - identifying opportunities to strengthen your off-page SEO while disavowing harmful links that could be hurting your domain trust.
Comprehensive Audit Package
For brands wanting a full 360-degree picture, we combine all elements - technical, content, and competitive - into a complete strategic audit. You’ll receive a full report with a prioritised action plan, SEO health score, and a free follow-up consultation to discuss implementation.
Our Approach
We take a forensic, data-led approach to auditing your website - uncovering the issues that are silently holding you back in Google’s search results. From crawlability to conversion tracking, every part of your site is analysed with precision.
Technical Analysis
Site Structure Review
On-Page Optimisation
Off-Page Audit
Competitor Benchmarking
Actionable SEO Roadmap
Benefits of a Website Audit
A comprehensive website audit doesn’t just fix problems - it reveals the unseen issues silently holding your site back from reaching its full potential. By uncovering what’s broken, underperforming, or missing, you gain the roadmap to stronger rankings, higher traffic, and more conversions.
An audit identifies technical and on-page factors that prevent your site from ranking - from indexation issues to poor internal linking. By resolving these hidden barriers, your site becomes more visible and trusted by search engines.
Once your technical foundations and keyword targeting are aligned, your website attracts more qualified visitors. Optimised content and improved crawlability help Google better understand your pages and drive consistent organic growth.
Instead of generic advice, our audits deliver a clear, prioritised list of fixes. Each recommendation is backed by data - giving you a transparent path to improving performance month after month.
Frequently Asked Questions
Got questions about our website audit services? Explore our FAQs to learn how audits uncover hidden SEO issues, improve performance, and help your site rank higher, faster, and smarter.
A website audit is a full health check for your website. It analyses everything from technical SEO issues and site speed to crawlability, schema markup, and backlink health. The goal is to uncover the hidden problems that stop your website from ranking, converting, or loading quickly - before they damage your performance.
Even well-built sites develop errors over time - broken links, slow pages, duplicate content, outdated redirects, and more. Without regular audits, these issues accumulate and silently lower your search rankings. An SEO audit ensures your site is compliant with Google’s latest ranking systems, including AI-powered updates.
If your traffic has dropped, pages are loading slowly, or rankings fluctuate without reason, your website likely needs a full audit. In fact, over 70% of sites we analyse have critical technical SEO issues their owners were unaware of. Not sure? Get a free audit today.
A professional website audit reviews every layer of your site - from technical SEO and on-page optimisation to schema, backlinks, and content quality. It examines your crawlability, Core Web Vitals, metadata, internal linking, mobile performance, and overall user experience. At Appear Online, we combine automated data with manual analysis to highlight critical issues, explain why they matter, and prioritise the fixes that will deliver the fastest SEO gains.
Free audits are great for spotting surface-level issues, but miss the deeper, algorithmic problems that actually affect rankings. Professional audits combine automated tools with human analysis - mapping the “why” behind performance drops. In short: free tools give data, experts give answers.
Our audits typically take 3–5 working days depending on your site’s size and complexity. Urgent audits for critical sites (e.g., e-commerce or SaaS) can be completed in under 48 hours upon request.
We use a mix of industry-standard and advanced tools, including Google Search Console, Ahrefs, Screaming Frog, Sitebulb, Semrush, and proprietary reporting dashboards. Each tool provides a unique data layer that we interpret manually - ensuring accuracy and context.
Prices start from £250 for a single-site audit, with advanced enterprise packages available for multi-domain brands. However, our Free SEO Website Audit is ideal if you just want to identify the top-level issues first. → Request your free audit report
An audit itself doesn’t directly improve rankings - but implementing its recommendations absolutely does. Our clients typically see improved visibility, faster indexing, and ranking gains within 30–60 days of fixing the identified issues.
You’ll receive a clear, prioritised action plan with every issue categorised by severity and impact. We’ll also walk you through our findings in a live session and can implement all fixes through our managed SEO service if you prefer a done-for-you solution.
We recommend at least one full audit every six months - or every quarter for large, dynamic websites. Frequent audits are crucial after site redesigns, migrations, or major Google updates to ensure compliance and maintain visibility.
The most common issues we find include broken internal links, slow-loading pages, missing schema markup, duplicate content, crawl errors, and poor mobile UX. These problems might seem small individually, but together they can significantly reduce your organic reach and conversion rates.
Yes - once your audit is complete, our team can carry out all the technical and on-page fixes required. Whether it’s repairing crawl paths, restructuring metadata, improving Core Web Vitals, or enhancing content, we’ll help ensure your site performs exactly as it should.
Absolutely. Core Web Vitals and mobile optimisation are crucial for both SEO and user experience. Our audit measures and reports on LCP, CLS, and FID metrics, identifies the causes of slow or unstable performance, and provides precise recommendations to improve speed and usability on all devices.
Most agencies rely solely on automated scans. At Appear Online, every audit is performed by real SEO experts who combine technical data with human interpretation. You get a detailed, prioritised roadmap - not just a report. We focus on clarity, actionability, and measurable results that protect your rankings long-term
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
