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SEO Agency
Appear Online is a UK SEO agency helping businesses get found on Google and AI search by high-intent buyers, driving enquiries, sales, and long-term organic growth through SEO and authority building.
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- 6,000+ keyword positions improved
- 65% increase in organic enquiries
- 40+ page one dental terms
- 3,000+ keyword ranking gains
- 50% growth in organic sales
- 25+ commercial keywords ranked
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Seo Backed By Real Outcomes
Our SEO campaigns are measured against visibility, engagement, and commercial impact, using real performance data from client accounts competing in demanding search markets across Google, AI results, and modern discovery environments worldwide today consistently.
Avg increase in high-intent clicks
Growth in qualified enquiries
Page one keyword rankings
What is SEO?
Search engine optimisation improves how your business appears when people search for your products or services, helping customers find you at the right moment without advertising.
SEO is about being visible when intent is highest, attracting the right customers who are ready to act and convert.
Effective SEO focuses on how people search, what they expect to see, and how search engines decide which businesses deserve visibility at the top.
This includes improving technical performance, creating useful, relevant content, and building trust signals that search engines and AI tools rely on for rankings.
The goal is simple. Make it easy for search engines and AI platforms to understand what you do, who you serve, and why you are credible.
Key Benefits
SEO helps businesses attract customers who are already searching for their products or services. When done properly, it supports sustainable growth, improves visibility across modern search platforms, and reduces reliance on paid channels.
More Enquiries
Appear for high intent searches that connect your business with users actively looking to enquire, book, or buy, increasing the volume and quality of enquiries generated through organic search over time.
Lower Costs
Generate organic leads and sales consistently reducing reliance on paid advertising and lowering customer acquisition costs over time long term.
Better Conversions
Attract buyers rather than browsers improving enquiry quality conversion rates and overall revenue performance for your business consistently over time.
Long-Term Growth
Build lasting organic visibility that continues generating enquiries and sales long after initial optimisation work is completed successfully over time.
Google Reviews
Real Google reviews from businesses we work with, sharing honest feedback on results, communication, and long-term impact of our SEO and digital marketing work, services delivered.
Case Studies
We work with businesses across ecommerce, professional services, healthcare, and multi-location brands, delivering SEO strategies focused on enquiries, sales, and sustained visibility. Each case study reflects real commercial outcomes, not isolated ranking wins.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Good SEO is not about chasing algorithms or quick wins. It is about understanding how real people search, what they expect to see, and making your business the clear, trustworthy answer when decisions are made.”
Our SEO Services
Our SEO service is built around the core areas that directly influence rankings, visibility, and enquiries. Each component works together to support sustainable organic growth.
Technical SEO
Audits, fixes, and ongoing technical optimisation covering site performance, crawl efficiency, structured data, and architecture, ensuring search engines and AI systems can understand and rank your website reliably.
Keyword Strategy
Identify high value search terms based on real buyer intent, focusing on searches that indicate readiness to enquire, book, or purchase.
This ensures traffic is commercially relevant, helping your site attract qualified users rather than low intent visitors unlikely to convert.
On-Site Optimisation
Optimise pages, content structure, and internal linking to improve relevance, clarity, and usability across priority landing pages.
Well optimised pages support stronger rankings, better engagement, and higher conversion rates by aligning content closely with search intent.
Content Creation
We create clear, relevant content that answers real customer questions, explains your services, and supports topical authority within your industry.
Well structured content helps search engines and AI platforms understand your expertise, while giving users the confidence to enquire, engage, or convert.
Authority Building
Strengthen trust signals through high quality links, digital PR, and brand mentions that reinforce credibility and topical authority.
These signals help search engines and AI systems assess your business as trustworthy, relevant, and competitive within your industry.
Reporting and Insights
Track performance through clear reporting focused on visibility, enquiries, conversions, and commercial outcomes that matter.
Insights are presented clearly, avoiding vanity metrics, so decisions are based on meaningful data rather than misleading surface level trends.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our SEO strategy is built around understanding intent, fixing foundational issues, and scaling what works. Each stage compounds, ensuring visibility gains translate into enquiries, sales, and long-term commercial growth.
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Search & Intent Analysis
We analyse how real customers search, compare, and decide, focusing on commercial intent rather than volume. This ensures targeting aligns with enquiries, bookings, and revenue-driving searches.
Keyword gaps, competitor positioning, and AI-influenced discovery patterns are mapped to identify where visibility is missing. This prevents wasted effort and ensures optimisation focuses on demand that converts.
Technical Foundations
We assess crawlability, indexation, site performance, and structure to remove technical barriers limiting visibility. Fixing these foundations ensures search engines and AI systems can properly access content.
Priority issues are addressed first, focusing on changes that materially impact rankings, scalability, and user experience rather than low-impact technical noise or cosmetic fixes.
Content & Page Optimisation
Pages are optimised to match search intent, improving relevance, clarity, and usefulness for users and search engines. This includes structure, internal linking, and conversion-focused improvements.
Content is refined to support both traditional rankings and AI-driven summaries, ensuring pages can be surfaced, understood, and trusted across evolving search experiences.
Authority & Trust Building
We strengthen authority through editorial links, digital PR, and trusted mentions that reinforce credibility. These signals remain critical for competitive rankings and AI-generated recommendations.
Rather than volume, we prioritise relevance and context, ensuring authority supports core services and topics that directly influence visibility, trust, and commercial performance.
Measurement & Refinement
Performance is measured using visibility, traffic quality, and conversion data, not vanity metrics. This ensures progress is tied directly to commercial outcomes.
Insights are used to refine priorities, scale what performs, and adjust strategy as search behaviour and competition evolve over time.
AI & Modern Search Alignment
We align SEO with how AI systems interpret entities, topics, and credibility, ensuring your brand is represented accurately within summaries, comparisons, and recommendations.
This supports visibility beyond traditional rankings, helping your business appear when users research, evaluate, and choose services through AI-assisted search experiences.
“Working with Appear Online completely changed how our business performs online. Their SEO strategy improved visibility, enquiry quality, and overall confidence in our marketing. Everything is clear, measurable, and focused on real commercial outcomes rather than empty promises or short term wins.”
90 Days Roadmap
Our SEO campaigns follow a structured 90-day roadmap designed to build strong foundations, generate early momentum, and set up long-term growth. Each phase builds on the last, ensuring progress is measured and sustainable.
Foundations
We audit your website, analyse competitors, and identify high-intent opportunities. Technical issues are prioritised and fixed, tracking is confirmed, and a clear SEO plan is finalised to establish strong foundations for scalable growth.
Implementation
Core technical improvements are completed, priority pages optimised, and content updates begin. Early authority building starts, while performance is monitored closely to identify quick wins, refinements, and opportunities to improve efficiency and relevance.
Growth
Optimisation expands across additional pages, authority signals are strengthened, and content is refined using performance data. At this stage, improvements in visibility, traffic quality, and enquiries typically compound into more consistent results.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
SEO Agency FAQs
Explore our frequently asked questions to learn more about SEO, our services, and how we can help you achieve your online marketing goals.
Our SEO service includes technical SEO, keyword and intent research, on-site optimisation, content improvements, authority building, and ongoing reporting focused on enquiries and commercial outcomes.
No agency can guarantee rankings. What we do guarantee is a structured, transparent SEO strategy focused on improving visibility for high-intent searches that drive real business value.
Yes, when aligned to buyer intent. Our SEO work focuses on attracting users who are actively looking to contact, book, or purchase, not just increasing traffic volume.
Yes. We work with local businesses, multi-location companies, and national brands across a wide range of industries, tailoring SEO strategies to the level of competition and scale required.
Success is measured through search visibility, traffic quality, enquiries, conversions, and longer-term commercial impact, not vanity metrics or inflated ranking reports.
Yes. While search is evolving, SEO remains critical. We optimise for both traditional search results and AI-driven experiences, ensuring your business remains visible as search behaviour changes.
We focus on clarity, intent, and outcomes. Our strategies are built around how people actually search and how businesses generate value from visibility, not generic tactics or one-size-fits-all approaches.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
