Andrew Weston

About

Andrew Weston is the Co-Founder of Appear Online and an SEO strategist with a decade of experience helping businesses grow through organic search, digital PR, and AI-driven optimisation. His work spans ecommerce brands, service businesses, and international companies looking to build long-term visibility and authority. Andrew’s core strengths include on-page SEO, entity-based optimisation, link acquisition strategy, and AI search adaptation. His approach blends technical expertise with performance content, user experience, and modern search signals such as brand mentions, sentiment, and community influence. Over the years, Andrew has led strategies across multiple industries, including healthcare, legal, ecommerce, financial services, and home improvement, with a strong focus on scalable frameworks, search automation, and long-term value rather than quick wins. When he’s not working on SEO strategy or experimenting with emerging search models, you’ll usually find him travelling, training for his next race, working remotely somewhere warm, or testing new frameworks for the future of AI-search visibility.

Articles

Artificial Intelligence

9 minutes

E-E-A-T and Brand Authority in the AI Search Landscape

Artificial intelligence systems are reshaping how authority influences search visibility. This analysis explores how ChatGPT, Claude, Perplexity, and Google AI Mode interpret expertise, trust signals, and entity strength.

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