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Digital PR Agency
Appear Online is a UK digital PR agency focused on earning authority, coverage, and links through genuine editorial stories. Our digital PR services strengthen brand credibility, organic visibility, and AI trust signals by securing placements on relevant, high-quality publications.
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- 65+ editorial media placements
- Coverage on niche and national sites
- Featured in 30+ industry publications
- Earned links from trusted editorial sites
As Featured In
Build Brand Authority Through Digital PR
We strengthen brand authority by securing editorial coverage on relevant, trusted publications. Digital PR helps position your business as a credible source, supporting organic visibility, AI trust signals, and long-term demand rather than short-term spikes.
Consumers Trust Earned Media
Buyers Require Brand Trust
Increase in Branded Search
What Digital PR Is (And Isn’t)
Digital PR helps brands earn visibility and credibility through genuine media coverage. It’s designed to build trust with journalists, audiences, search engines, and AI systems by prioritising relevance, authority, and editorial standards over volume or shortcuts.
Digital PR earns trust and authority by placing your brand in real publications people already read and trust.
Digital PR focuses on earning editorial coverage through data, insight, and strong narratives that publications genuinely want to feature. Stories are built around relevance, timing, and value, ensuring your brand appears within content audiences actually read and trust.
Journalists choose to include your business because the story adds something meaningful to their coverage. This might be original data, expert insight, or commentary that supports wider topics their audience already cares about.
Digital PR is not paid link placement, mass press releases, or templated outreach. While those tactics may create links, they do not build trust, brand authority, or long-term visibility across search engines and AI-driven discovery.
Key Benefits
Digital PR strengthens brand authority, visibility, and trust by earning coverage that carries real editorial value. It supports long-term demand, organic performance, and credibility across search engines and AI-driven discovery.
Authority Signals
Earn coverage on trusted publications that reinforce your brand’s credibility. These authority signals help search engines, AI systems, and audiences recognise your business as a reliable source worth recommending.
Editorial Links
Secure natural, editorially placed links that sit within real stories. These links strengthen long-term organic performance without relying on manipulative tactics or short-term volume-driven campaigns.
Brand Visibility
Place your brand in front of relevant audiences through meaningful media exposure. Digital PR increases awareness where potential customers already consume news, insight, and industry content.
Search & AI Trust
Support SEO and AI-driven discovery by building trust signals that influence how your brand appears in rankings, summaries, and recommendations across modern search platforms.
Google Reviews
These Google reviews come directly from clients we’ve supported with digital PR and authority-building campaigns. They reflect real experiences, honest feedback, and long-term partnerships built on trust and results.
Case Studies
Explore how our digital PR campaigns have helped brands earn meaningful media coverage, strengthen authority, and improve visibility across search engines and AI-driven discovery. Each case study highlights real stories, credible placements, and outcomes driven by editorial standards rather than volume.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Digital PR works when journalists actually want the story. Our focus is earning coverage through insight and relevance, not forcing links into places they don’t belong.”
Digital PR Services
Our digital PR services are built around editorial standards, credible storytelling, and measurable authority growth. Each element plays a specific role in earning coverage that supports brand trust, SEO performance, and AI visibility.
Campaign Planning
We develop data-led and insight-driven story angles designed to meet real journalist demand. Every campaign is built around relevance, timing, and newsworthiness rather than manufactured hooks.
Media Outreach
Targeted outreach to journalists, editors, and publications that matter within your industry. We focus on quality relationships and relevance, not mass distribution or generic press lists.
Data & Insights
We use original data, expert commentary, and proprietary insights to create stories that publications trust. This approach consistently earns higher quality coverage and stronger editorial links.
Brand Authority Building
Position your brand as a credible voice through thought leadership, expert quotes, and commentary placements. This strengthens long-term trust across search engines and AI-driven platforms.
Link Acquisition
Earn natural, editorial links placed within genuine stories that publications choose to feature. These links strengthen SEO and AI trust signals safely, avoiding paid networks, shortcuts, or tactics that risk long term visibility.
Tracking & Reporting
Track placements, publication quality, authority impact, and visibility improvements over time. Reporting focuses on trust growth and commercial value, helping you understand how digital PR supports long term performance rather than surface level metrics.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Digital PR works best when strategy comes before outreach. Our approach focuses on relevance, timing, and editorial value, ensuring every campaign earns coverage that strengthens brand authority, search visibility, and AI trust signals rather than chasing short-term wins.
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Research & Opportunity Mapping
We start by analysing your brand, audience, industry trends, and media landscape. This allows us to identify story angles journalists are actively covering and spot gaps where your brand can add credible insight.
This groundwork ensures campaigns are relevant, timely, and aligned with real editorial demand rather than guesswork or recycled ideas.
Story & Campaign Development
Each campaign is built around a clear narrative, supported by data, expert commentary, or original insight. Stories are shaped to meet publication standards while naturally aligning with your brand positioning.
This approach increases pickup rates and ensures coverage appears editorial, not promotional or forced.
Media Targeting & Outreach
We identify journalists and publications that are genuinely relevant to your sector and campaign angle. Outreach is personalised, contextual, and relationship-led rather than mass emailed.
By focusing on relevance, we secure higher quality placements and stronger authority signals.
Editorial Coverage & Link Earning
Coverage is earned organically within real articles, features, and news stories. Links are a by-product of strong journalism, not the objective in isolation.
This ensures placements remain future-proof against algorithm changes and AI trust evaluations.
Authority & Visibility Growth
As coverage accumulates, your brand gains stronger authority signals across search engines and AI-driven platforms. This supports rankings, branded demand, and inclusion in summaries and recommendations.
The impact compounds over time, extending beyond the lifespan of individual campaigns.
Measurement & Refinement
We track coverage quality, publication authority, link impact, and visibility shifts. Insights are used to refine future campaigns and double down on what performs best.
Reporting focuses on credibility and growth, not vanity metrics or raw volume.
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90 Days Roadmap
Our digital PR campaigns follow a structured 90-day roadmap designed to build authority progressively, earn meaningful coverage, and create long-term visibility rather than short-lived spikes.
Research & Campaign Planning
We analyse your brand, audience, competitors, and media landscape to identify credible story opportunities. Campaign concepts are developed, validated, and aligned with journalist demand before any outreach begins.
Outreach & Coverage Growth
Campaigns are pitched to targeted journalists and publications. Coverage begins to land across relevant outlets, building authority signals, brand visibility, and trusted editorial links.
Authority & Momentum Building
Campaigns are pitched to targeted journalists and publications. Coverage begins to land across relevant outlets, building authority signals, brand visibility, and trusted editorial links.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
If you’re new to digital PR, these FAQs break down how it works, what’s involved, and how it can support your brand beyond traditional marketing channels.
We measure success using a mix of metrics, including the number of high-quality backlinks, increases in organic traffic, improvements in search engine rankings and Domain Authority, and the overall volume and quality of press mentions.
A backlink is a link from another website to yours. In SEO, high-quality backlinks from reputable sites signal to Google that your website is trustworthy and authoritative, which helps improve your search rankings.
No reputable agency can guarantee specific results. Our focus is on strategic, data-driven campaigns that maximise your chances of success, but earning media is dependent on journalists and publishers, which we cannot control.
Our team has an established network of media contacts. We conduct in-depth research to understand a journalist's beat and publication to ensure we're pitching relevant and newsworthy stories that align with their interests.
We work with you to identify newsworthy information, such as unique company data, expert insights, or new product launches. We then craft a compelling, data-led story that journalists will find interesting and relevant to their audience.
We provide weekly or bi-weekly updates on campaign progress and a comprehensive monthly report. Communication can be via email, phone, or video call, and we adapt our reporting to suit your specific needs.
As part of our service, we provide crisis management support. If a journalist publishes a negative story, we will work with you to craft a response and take steps to mitigate any damage to your brand’s reputation.
We will prepare your spokesperson with key talking points and media training if necessary. Our team will handle all communication with the journalist, scheduling, and follow-up to ensure a smooth process.
A successful campaign's benefits continue long after it concludes. The links and press mentions remain active, providing ongoing SEO value and brand exposure. We will provide a final report with all of your coverage and key metrics.
You will receive a full report that includes all of the coverage earned, a list of all backlinks secured, and an analysis of key metrics such as Domain Authority improvements and estimated organic traffic from each placement.
You can repurpose the earned coverage on your website, in marketing materials, in case studies, and on your social media channels. It's a great way to build social proof and showcase your success to potential customers.
Yes, we offer retainer-based services to maintain your brand's momentum. Digital PR and SEO are long-term strategies, and consistent activity helps to compound your results over time.
Based on the results of your most recent campaign, we would analyze the data and work with you to develop a new strategy for the next phase. This may include targeting new audiences, a different campaign format, or focusing on new key metrics.
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SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
