Digital PR Agency

Our expert Digital PR team gets your brand noticed online. We secure powerful press coverage and backlinks to boost your organic traffic and authority.

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Lost Loom
  • 65+Media Placements
  • +10 Increase in Domain Authority
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Happy Wolf
  • 85% Increase in Organic Traffic
  • 40+ Page 1 Rankings

Build Your Brand Authority with Digital PR

We build your brand authority by securing powerful media coverage and earning high-quality placements from top UK publications, establishing your business as a trusted voice in your industry.

92
%

of consumers trust earned media

81
%

of consumers need brand trust to buy

50
%

of consumers visit site after news coverage

Results

We deliver tangible results that boost your brand. Our data-driven campaigns secure powerful media coverage, increase your online visibility, and drive meaningful traffic to your website.

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Our Digital PR Services

Our services are designed to get your brand noticed, build your reputation, and establish you as an authority in your industry. We don't just secure coverage; we create powerful, data-driven campaigns that deliver tangible results and drive meaningful growth.

01

Strategic Media Outreach

  • We build genuine relationships with journalists and editors in your industry. Our expert team crafts compelling, newsworthy pitches to earn high-quality media placements in top UK publications and sites that matter to your audience.
  • 02

    Data-Led Content Creation

  • Every great PR campaign starts with a great story. We leverage data and expert insights to find and create unique content - from surveys to case studies - that provides a fresh, newsworthy angle and captures the attention of journalists.
  • 03

    Online Reputation Building

  • In today's market, trust is your most valuable asset. Our campaigns are built to generate positive press and high-quality mentions that enhance your brand's credibility and establish a strong, trustworthy online reputation with both consumers and Google.
  • 04

    Coverage Amplification

    Earning coverage is just the first step. We help you get the most out of every placement by creating a strategic plan to amplify your earned media. This ensures your coverage reaches a wider audience, maximises its impact, and extends its value.

    Scale Your Link Building Efforts

    Focus on your core business activities and leave the link building to the experts. Our team will develop and execute effective strategies that drive high-quality backlinks, improve your website's authority, and boost your search engine rankings.

    Awareness

    Authority

    Credibility

    Visibility

    Traffic

    Results

    The Pillars of a Strategic PR Campaign

    Our results are not a matter of luck; they’re a product of our proven process. We’ve built our Digital PR service on a few core pillars designed to drive meaningful brand growth and deliver a clear return on your investment.

    01
    Expert Strategy & Planning

    Before we write a single pitch, we dive deep into your brand, your audience, and your competitors. This foundational research ensures our campaigns are aligned with your business goals and positioned to generate the most valuable coverage.

    02
    Compelling Storytelling

    We believe that every brand has a story to tell. Our team excels at crafting unique, data-led narratives and finding newsworthy angles that captivate journalists and inspire them to share your brand with their audience.

    03
    High-Impact Media Relations

    Success in PR comes down to relationships. We’ve cultivated a strong network of journalists and editors across key industries to ensure your story gets in front of the right people, securing placements in publications that truly matter.

    Frequently Asked Questions

    Before you hire us, during your campaign, and even after it's complete, our clients have questions. Here are the most common ones we hear and our answers.

    What is Digital PR and how is it different from traditional PR?
  • Digital PR uses online strategies to secure media coverage and backlinks, focusing on SEO benefits in addition to brand awareness. Traditional PR primarily targets print and broadcast media for brand reputation and visibility.
  • How do you measure the success of a Digital PR campaign?

    We measure success using a mix of metrics, including the number of high-quality backlinks, increases in organic traffic, improvements in search engine rankings and Domain Authority, and the overall volume and quality of press mentions.

    What is a backlink and why is it so important for my business?

    A backlink is a link from another website to yours. In SEO, high-quality backlinks from reputable sites signal to Google that your website is trustworthy and authoritative, which helps improve your search rankings.

    Can you guarantee specific results, such as a number of backlinks or press mentions?

    No reputable agency can guarantee specific results. Our focus is on strategic, data-driven campaigns that maximise your chances of success, but earning media is dependent on journalists and publishers, which we cannot control.

    How do you build relationships with journalists and publications?

    Our team has an established network of media contacts. We conduct in-depth research to understand a journalist's beat and publication to ensure we're pitching relevant and newsworthy stories that align with their interests.

    How do you find a newsworthy angle for my company?

    We work with you to identify newsworthy information, such as unique company data, expert insights, or new product launches. We then craft a compelling, data-led story that journalists will find interesting and relevant to their audience.

    What kind of time commitment will I need to make during the campaign?
  • Your time commitment can be minimal, but we will need your involvement during the initial strategy and ideation phase, and for ongoing approvals. We believe in open communication and will always be transparent about what we need from you.
  • How often will we communicate, and what format will updates take?

    We provide weekly or bi-weekly updates on campaign progress and a comprehensive monthly report. Communication can be via email, phone, or video call, and we adapt our reporting to suit your specific needs.

    What happens if a journalist gives us negative coverage?

    As part of our service, we provide crisis management support. If a journalist publishes a negative story, we will work with you to craft a response and take steps to mitigate any damage to your brand’s reputation.

    How do you handle a journalist who wants to interview a company spokesperson?

    We will prepare your spokesperson with key talking points and media training if necessary. Our team will handle all communication with the journalist, scheduling, and follow-up to ensure a smooth process.

    What happens once the campaign is over?

    A successful campaign's benefits continue long after it concludes. The links and press mentions remain active, providing ongoing SEO value and brand exposure. We will provide a final report with all of your coverage and key metrics.

    What kind of reporting will I receive at the end of the campaign?

    You will receive a full report that includes all of the coverage earned, a list of all backlinks secured, and an analysis of key metrics such as Domain Authority improvements and estimated organic traffic from each placement.

    How can we leverage the coverage we earned?

    You can repurpose the earned coverage on your website, in marketing materials, in case studies, and on your social media channels. It's a great way to build social proof and showcase your success to potential customers.

    Do you offer ongoing retainer services?

    Yes, we offer retainer-based services to maintain your brand's momentum. Digital PR and SEO are long-term strategies, and consistent activity helps to compound your results over time.

    What’s the next step if we want to continue?

    Based on the results of your most recent campaign, we would analyze the data and work with you to develop a new strategy for the next phase. This may include targeting new audiences, a different campaign format, or focusing on new key metrics.

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