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Link Building Agency
Appear Online is a UK link-building agency focused on earning high-quality authority signals that search engines and AI systems trust. We help businesses improve visibility and long-term rankings through relevant, editorial link acquisition without shortcuts or risky tactics.
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- 40+ links from real websites
- 12 respected publications featured
- 6 months of consistent coverage
- 0 spam or low-quality sites
- 20+ features on trusted websites
- 5 industry-leading publications
- National online coverage achieved
- 100% editorial placements
As Featured In
Authority That Search Engines Trust
High-quality links remain one of the strongest signals used by Google and AI systems to assess credibility. Our link-building work focuses on securing real editorial coverage that strengthens authority, supports rankings, and builds trust over time.
Editorial Links Earned
Trusted Publications Featured
Editorially Placed Links
What is Link Building?
Link building is the process of securing mentions and links from relevant, trusted websites to build authority and credibility in search. In 2026, it is less about quantity and more about who references your business and why.
Link building is about earning trust, not collecting links.
Modern link building focuses on earning editorial coverage from real publications that search engines and AI systems already recognise and trust. The goal is to place your business within relevant content that audiences actually read, rather than forcing links into low-quality or unrelated pages.
These editorial links act as strong signals of credibility and relevance. They help search engines and AI tools understand that your business is established, trustworthy, and worth surfacing when users search, compare options, or look for recommendations.
Rather than chasing volume, effective link building prioritises context, relevance, and quality. When done properly, it supports stronger rankings, improves visibility across AI-driven search experiences, and reinforces long-term authority without relying on risky or short-term tactics.
Key Benefits
Effective link building strengthens how search engines and AI systems evaluate trust, relevance, and credibility. It supports sustainable visibility and helps businesses compete in crowded search results.
Stronger Authority
Build trusted signals that search engines and AI systems rely on when assessing credibility, relevance, and overall authority online presence.
Improved Visibility
Increase the likelihood of your business appearing prominently across competitive search results and AI-driven discovery experiences for potential customers online.
Sustainable Growth
Support long-term organic performance without relying on short-term tactics, automation, or risky link-building schemes that undermine trust, stability, rankings, credibility.
Brand Credibility
Earn recognition from respected websites that reinforces confidence in your business, expertise, and overall online reputation with customers, partners, audiences.
Google Reviews
Real feedback from businesses that trust us to build authority, secure quality coverage, and strengthen their search presence through responsible link building.
Case Studies
These examples show how high-quality editorial links support authority, visibility, and trust across search engines and AI-driven discovery. The focus is on credible coverage and long-term value, not volume or shortcuts.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Good link building isn’t about chasing metrics. It’s about earning coverage from websites that search engines already trust.”
Our Link Building Services
Our link-building service focuses on earning credible editorial coverage that strengthens authority, visibility, and trust across search engines and AI-driven discovery.
Editorial Link Building
Secure genuine editorial links from trusted websites and publications using content-led outreach that improves authority, credibility, and long-term organic visibility.
Digital PR Campaigns
Create newsworthy stories and digital assets that attract journalist coverage, brand mentions, and authoritative links from respected national and niche publications.
Content-Led Outreach
Promote valuable content to relevant websites to earn contextual links that strengthen rankings, reinforce topical relevance, and support sustainable organic growth.
Brand Mentions
Increase brand exposure through linked and unlinked mentions that strengthen trust signals search engines and AI systems use when assessing authority.
Industry Placements
Earn placements on niche and industry-specific websites to reinforce relevance, build credibility, and support visibility within your most valuable target markets.
Link Profile Audits
Analyse your existing backlink profile to identify strengths, risks, and opportunities, ensuring future link building supports sustainable growth and long-term rankings.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our link-building strategy is designed to earn credible editorial coverage that strengthens authority over time. Each stage focuses on relevance, quality, and sustainability rather than short-term wins or volume-driven tactics.
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Opportunity Research
We begin by researching your industry, competitors, and existing link profile to understand what types of coverage genuinely move the needle. This includes identifying trusted publications, content themes, and link opportunities that align with your business and audience.
The goal at this stage is clarity. We determine where links should come from, what they should support, and how they fit naturally into your wider SEO and authority strategy.
Asset Planning
Successful link building starts with having something worth referencing. We plan content ideas, angles, and assets that publishers are more likely to feature, such as data-led insights, expert commentary, or genuinely useful resources.
This planning ensures outreach is value-driven rather than transactional. It also increases placement success while maintaining editorial standards and long-term credibility.
Editorial Outreach
Outreach is handled manually and relationship-led, focusing on real editors and publishers rather than automated lists. We tailor pitches to each publication to ensure relevance, context, and a higher likelihood of acceptance.
By prioritising editorial fit over volume, we secure placements that appear natural, credible, and aligned with how search engines and AI systems assess trust.
Placement Review
Every placement is reviewed before and after publication to ensure it meets agreed quality standards. We assess relevance, content context, site credibility, and long-term value rather than relying on surface-level metrics.
This review process protects your brand and prevents low-quality links from diluting authority or introducing unnecessary risk.
Authority Balance
We maintain a balanced link profile by varying publication types, link destinations, and content formats. This helps create a natural authority signal that supports steady growth rather than sudden spikes.
A balanced approach reduces over-optimisation risk and ensures links complement your wider SEO and AI visibility strategy.
Ongoing Refinement
Link building is not a one-off activity. We regularly review performance, coverage quality, and opportunities to improve results over time.
Insights from reporting and publisher feedback are used to refine outreach, improve asset quality, and maintain consistent editorial standards as search continues to evolve.
“Appear Online’s link building has been outstanding. They consistently secure high quality placements within construction and sustainability niches that are extremely difficult to access. The links feel natural, authoritative, and have clearly strengthened our visibility across competitive search terms.”
90 Days Roadmap
Our link-building roadmap is structured to build authority safely and consistently. Each phase focuses on quality, relevance, and long-term trust rather than volume.
Research And Planning
We analyse your existing links, competitors, and industry to identify credible publication opportunities. Outreach targets, content angles, and quality benchmarks are defined before any placements begin.
Outreach And Placement
Editorial outreach begins using approved assets and messaging. We secure relevant coverage from trusted websites and review each placement to ensure quality and contextual relevance.
Expansion And Refinement
Outreach is expanded to additional publications while results are reviewed and refined. Link balance, relevance, and authority signals are strengthened as coverage compounds.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
Link building is often misunderstood, so these FAQs cover how modern link building works, what safe practices look like, and what actually drives results.
Link building is the process of earning links from relevant, trusted websites to strengthen authority and credibility in search. These links act as signals that help search engines and AI systems assess which businesses to trust.
Yes. High-quality editorial links remain one of the strongest authority signals used by Google. They also support visibility within AI-driven search and recommendation systems when earned responsibly.
We work with editorial publications that charge for content placement, outreach, or production. We do not use link farms, automated networks, or low-quality bulk link services.
Every placement is reviewed for relevance, context, and editorial standards. Links that do not meet quality benchmarks are rejected to protect long-term authority and trust.
Link building is a gradual process. Early authority signals can appear within the first few months, while a stronger and more consistent impact builds over time.
When done properly, yes. Our approach focuses on relevance, editorial standards, and natural link profiles, avoiding tactics that could introduce risk or penalties.
Yes. Links contribute to broader authority and trust signals that AI systems rely on when deciding which brands to reference or recommend.
Link building is effective for SMEs, ecommerce brands, publishers, and professional services businesses that rely on credibility, visibility, and long-term organic growth.
Get a FREE Website Audit
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SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
