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eCommerce SEO Agency
Appear Online is an eCommerce SEO agency helping online stores improve product and category visibility across search. We focus on high-intent shoppers, product discovery, and technically sound optimisation that supports sustainable revenue growth and trust across search engines and AI-driven results.
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- +185% increase in organic product page traffic
- +62% growth in revenue from non-branded search
- +140% increase in category page visibility
- +48% improvement in organic conversion rate
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eCommerce SEO Performance
Our ecommerce SEO work focuses on improving how products and categories are discovered, evaluated, and chosen across search and AI-assisted results.
Increase In Organic Revenue
Growth In Product Visibility
Reduction In Crawl Waste
What Is eCommerce SEO?
eCommerce SEO improves how products and categories are discovered, evaluated, and chosen through search engines, marketplaces, and modern product discovery platforms that influence purchasing decisions online.
eCommerce SEO helps the right products appear when customers are ready to buy, improving visibility and conversion across competitive search results.
Ecommerce SEO focuses on improving product and category visibility by helping search engines clearly understand large inventories, site structure, internal linking, and real buying intent across complex online stores. This ensures key products are eligible to appear when customers are actively searching to purchase.
It combines technical optimisation, clear product content, and structured data so products are crawled, indexed, and ranked accurately in competitive search results.
These same signals support modern discovery, where search engines and AI tools summarise, compare, and recommend products during research and buying decisions.
Key Benefits
eCommerce SEO helps online stores improve product discovery, increase qualified traffic, and support revenue growth across search and AI-assisted shopping journeys.
Better Product Discovery
Help customers find the right products through search by improving visibility across products, categories, and long-tail buying queries.
Higher Quality Traffic
Attract shoppers with clear purchase intent, reducing low-value visits and increasing the likelihood of conversions and completed transactions.
Improved Conversion Rates
Optimised structure, content, and clarity help users compare products confidently and complete purchases with fewer drop-offs.
Scalable Organic Growth
Build sustainable organic performance that supports large inventories, seasonal demand, and long-term revenue growth without reliance on ads.
Google Reviews
These Google reviews come directly from eCommerce brands we’ve worked with. They reflect real experiences, measurable results, and long-term partnerships focused on growth and performance.
Case Studies
These examples show how eCommerce SEO improves product and category visibility, supports buyer decision-making, and drives revenue from organic and AI-assisted search journeys. The focus is on sustainable growth, not short-term ranking wins.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“We focus on building search foundations that scale. That means clean site structure, clear product signals, and optimisation that supports both search engines and real customer journeys.”
eCommerce SEO Services
Our ecommerce SEO services improve how products and categories are discovered, understood, and selected across search engines and AI-assisted shopping journeys.
eCommerce SEO Audit
Assess site structure, product coverage, technical health, and crawl efficiency to uncover issues limiting organic visibility, performance, and scalable ecommerce growth.
Category Optimisation
Optimise category pages for search intent, structure, and clarity so shoppers and search engines easily understand product groupings and relevance.
Product Page SEO
Improve product content, metadata, and structured data to support stronger visibility, trust signals, and higher conversion rates across search results.
Technical SEO
Resolve crawl waste, duplication, pagination, and index bloat issues that commonly affect large ecommerce sites and suppress organic performance.
Structured Data
Implement and maintain structured data so search engines and AI systems clearly understand products, pricing, availability, and key eCommerce details accurately.
Ongoing Optimisation
Continuously refine eCommerce SEO as products change, new items launch, and customer search behaviour evolves across search engines and AI platforms.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our ecommerce SEO strategy is built to support large inventories, changing product ranges, and high-intent buyer journeys across search and AI-assisted discovery.
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Search And Category Research
We analyse how customers search for products and categories, focusing on buying intent, demand patterns, and visibility gaps across online retail journeys.
This ensures optimisation targets searches that drive revenue rather than low value traffic or irrelevant impressions for ecommerce businesses consistently over time.
Site Architecture Optimisation
We structure categories, subcategories, and internal linking so search engines can crawl, index, and understand your store efficiently at scale without friction.
Clear architecture improves indexation, supports stronger category rankings, and reduces wasted crawl activity across large ecommerce sites during frequent product changes cycles.
Product Optimisation
Product pages are optimised for clarity, accuracy, and trust through improved content, metadata, and structured data that reflects real products pricing availability.
This helps products surface consistently across search results and AI assisted product discovery experiences during research comparison and purchase decision stages online.
Technical Performance
We resolve ecommerce specific technical issues including duplication, pagination, filtering, and crawl inefficiencies that limit visibility, performance, and long term growth potential.
A stable technical foundation allows organic visibility to scale safely without performance risks or indexing issues as inventories expand, platforms evolve, rapidly.
Authority And Trust Signals
We strengthen trust through accurate product information, consistent signals, and supporting authority where appropriate across websites, mentions, citations, and key industry sources.
These signals help search engines and AI systems assess credibility for ecommerce brands competing in crowded markets with high customer expectations today.
Ongoing Refinement
Performance is reviewed as products change, demand shifts, and search behaviour evolves over time across seasons, campaigns, launches, markets, platforms, audiences continually.
Strategy is refined to protect gains and support sustainable organic growth aligned with commercial goals revenue, margin, efficiency, scalability, and long term.
“Working with Appear Online helped us increase visibility for key product searches and category pages. Organic sales grew steadily, customer acquisition costs fell, and our subscription orders became far more consistent than before.”
90 Days Roadmap
Our ecommerce SEO campaigns follow a structured 90 day roadmap, building strong foundations first, then scaling visibility, traffic, and revenue safely as performance data becomes clearer.
Audit And Foundations
We audit site structure, technical health, and product coverage to identify visibility blockers. Clear priorities, benchmarks, and crawl improvements are defined, ensuring search engines can access, understand, and index key categories and products correctly.
Optimisation And Expansion
Category and product pages are optimised, technical issues resolved, and structured data refined. As changes are implemented, search engines begin reassessing the site, improving indexation, relevance, and early visibility across priority commercial searches.
Growth And Refinement
Optimisation expands across additional categories and products, with performance reviewed and refined. Early gains compound as authority strengthens, supporting more consistent rankings, traffic growth, and measurable organic revenue across the store.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
eCommerce SEO FAQs
These FAQs explain how ecommerce SEO works today, what businesses should expect, and how organic performance supports revenue growth responsibly.
eCommerce SEO improves how product and category pages appear in search, helping online stores attract qualified shoppers.
Yes, eCommerce SEO focuses on large inventories, category structure, product discovery, and conversion efficiency.
Yes. Clear product data, structure, and trust signals help search engines and AI systems understand and surface products accurately.
Initial improvements can appear within a few months, with stronger results building as optimisation scales.
When done responsibly, yes. Our approach prioritises accuracy, trust, and long-term sustainability.
Yes. We support both growing stores and larger eCommerce platforms with complex inventories.
Success is measured through product visibility, qualified traffic, conversion performance, and organic revenue growth.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
