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AI SEO Agency
Appear Online is an AI SEO agency helping businesses stay visible as search moves beyond traditional rankings. We focus on how brands appear within AI-generated answers, summaries, and recommendations across platforms like Google AI Overviews, ChatGPT, Perplexity and other large language models.
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- 100+ autism and private assessment queries triggering AI visibility
- 3 AI platforms surfacing the brand in answers
- Consistent enquiries attributed to AI-led discovery
- 40+ coffee subscription and ethical coffee AI queries
- 3 AI platforms driving brand recommendations
- Measurable influence on subscription sign-ups
As Featured In
AI Search Visibility at Scale
AI-driven search is changing how brands are discovered, compared, and recommended. Our AI SEO work focuses on ensuring businesses are accurately represented within AI-generated answers across platforms such as ChatGPT, Google Gemini, and Perplexity, where trust, authority, and clarity determine visibility.
AI Brand Mentions
AI-Cited Topics
Discovery Rate
What is AI SEO?
AI SEO focuses on how your brand appears inside AI-generated answers, summaries, and recommendations, not just traditional search results. As tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity increasingly answer questions directly, visibility is no longer limited to page rankings.
AI SEO is about being recognised and referenced by AI systems, not simply ranking webpages.
AI SEO ensures your content, brand, and expertise are structured in a way AI models can clearly understand, interpret, and trust when users ask questions. It focuses on making your business easy for AI systems to recognise as a credible source, not just another page competing for clicks.
This includes entity clarity, topical authority, consistent messaging, and strong trust signals across your website and the wider web. Together, these elements help AI models accurately associate your brand with specific topics, services, and areas of expertise.
Rather than optimising for clicks alone, AI SEO prioritises visibility within AI-generated answers. The goal is to make your business the source AI tools rely on when producing summaries, comparisons, and recommendations during high-intent discovery moments.
Key benefits of AI SEO
AI SEO helps businesses remain visible and competitive as search engines increasingly answer queries directly. It supports brand discovery, trust, and long-term demand beyond traditional rankings.
Brand Visibility
Ensure your brand appears consistently within AI-generated answers, summaries, and recommendations when users search, compare, and ask questions across platforms.
Authority Signals
Strengthen credibility signals that AI systems rely on, including expertise, consistency, and trusted references, so your brand is selected confidently.
Demand Capture
Stay visible while customers research, compare options, and make decisions directly inside AI tools, before they ever visit a website.
Google Reviews
These Google reviews come directly from businesses we’ve worked with. They reflect real experiences, real results, and the long-term partnerships we build with our clients.
Case Studies
These examples show how brands appear within AI-generated answers, summaries, and recommendations across modern search platforms. The focus is on visibility and inclusion, not just clicks, reflecting how people increasingly discover and compare businesses today.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“AI search is changing how people discover and trust brands online. Our role is to make sure businesses are accurately understood, properly represented, and consistently surfaced when AI tools generate answers, comparisons, and recommendations for real user queries.”
Our AI SEO services
Our AI SEO service focuses on how brands are understood, referenced, and recommended by AI-driven search platforms. Each component supports visibility within generative answers rather than traditional rankings alone.
Entity Optimisation
Clarify who you are, what you do, and how key topics connect so AI systems correctly recognise, understand, and categorise your brand.
AI Visibility Tracking
Track where your brand appears across AI platforms, monitoring inclusion, accuracy, frequency, and changes over time to guide strategy and decision making.
Brand Signals
Strengthen off site signals including mentions, consistency, authority, and reputation that influence how AI systems evaluate trust and credibility for your brand.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Our AI SEO strategy focuses on helping brands become trusted sources for AI-generated answers. Each stage is designed to improve recognition, relevance, and consistency across AI-driven search platforms.
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Search Landscape Analysis
We analyse how AI platforms answer questions in your market, identifying brand mentions, citations, exclusions, and patterns that reveal how systems currently interpret and prioritise businesses.
This analysis highlights visibility gaps, competitive positioning, and opportunities to influence AI-generated answers, comparisons, and recommendations across evolving search and discovery environments.
Entity Definition
We clearly define who you are, what you offer, and how your brand relates to core topics across your website and wider digital footprint.
This helps AI models correctly identify your business, understand relevance, and reference your brand confidently when generating responses to user questions.
Topic Alignment
We align your content with the questions, themes, and concepts AI platforms regularly summarise and surface in generated answers.
This ensures your brand appears within broader topical discussions, not isolated pages, improving inclusion across AI summaries and recommendation-driven search experiences.
Content Refinement
We refine existing content and create supporting assets that AI models can reliably interpret, summarise, and reference within generated responses.
This includes improving clarity, structure, consistency, and authority so your content is suitable for AI-led discovery beyond traditional search rankings.
Authority Reinforcement
We strengthen trust signals through consistent brand mentions, authoritative references, and credible citations across relevant digital sources.
These signals influence how AI systems assess credibility, expertise, and reliability when selecting brands to reference in generated outputs.
Visibility Monitoring
We track how your brand appears across AI platforms, monitoring inclusion, topic coverage, and shifts in visibility over time.
Insights are used to refine strategy continuously, ensuring your brand remains visible, accurate, and competitive as AI-driven search evolves.
“Appear Online were quick to adapt our ecommerce strategy as AI search started changing how customers find us. We are already seeing better visibility, stronger product discovery, and a clear uplift in online sales as a result.”
90 Days Roadmap
Our AI SEO work follows a clear 90-day roadmap, designed to move your brand from being overlooked to being recognised by AI search tools. Each phase builds on the last, strengthening understanding, trust, and visibility as AI systems learn when to surface your business.
Foundations
We review how your business currently appears in AI tools, clarify what you offer, and fix gaps that stop you being recognised. Messaging, structure, and trust signals are aligned so AI platforms clearly understand your brand and when to surface it.
Foundations
We review how your business currently appears in AI tools, clarify what you offer, and fix gaps that stop you being recognised. Messaging, structure, and trust signals are aligned so AI platforms clearly understand your brand and when to surface it.
Optimisation
We improve key pages and supporting content so your expertise is easier for AI systems to reference. Authority signals are strengthened, clarity improves, and your brand begins appearing more often in relevant AI answers, comparisons, and research driven queries.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
We've compiled a list of the most common questions we hear from clients about our AI SEO services. This section will give you all the answers you need to understand our process, our results, and how we can help you get featured on Google’s AI.
AI SEO focuses on how brands appear within AI-generated answers, summaries, and recommendations across platforms like ChatGPT, Gemini, and Perplexity. It complements traditional SEO by optimising for visibility beyond search rankings.
Yes. Traditional SEO focuses on rankings, clicks, and traffic. AI SEO focuses on recognition, citation, and recommendation within AI-driven search experiences where users may not click through to websites.
No. AI SEO builds on strong SEO foundations. Technical SEO, content quality, and authority still matter, but AI SEO ensures those signals are understood and surfaced by AI systems.
Yes, although measurement looks different. We track brand inclusion, topic coverage, citation frequency, and consistency across AI platforms rather than relying on rankings alone.
AI SEO applies to platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity, as well as other AI-powered discovery tools as they evolve.
Yes. AI SEO benefits SMEs, ecommerce brands, publishers, and professional services firms by improving discovery and trust, especially in competitive or research-led markets.
AI SEO is not instant. Early improvements in visibility can appear within the first few months, with stronger and more consistent inclusion developing over time as signals compound.
We focus on clarity, authority, and consistency. Our approach combines entity optimisation, content structuring, and trust signals to help AI systems recognise and recommend the right brands.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
