AI SEO Agency

Our AI SEO service is a specialised strategy focused on optimising your website for Google's AI-powered features, such as AI Overviews and featured snippets. While traditional SEO aims for the top organic search result, our service focuses on earning the "zero-position" - the highly visible, summarised answer that appears at the very top of the search results page. This is different from traditional SEO, as it requires a specific content and technical approach to satisfy Google's AI model, not just its ranking algorithm.

AI Overviews provide a direct and prominent answer to a user's query, making it the most visible element on the search results page. Being featured in an AI Overview dramatically increases your brand's visibility and authority. Even if a user doesn't click on your link, their exposure to your brand as a source of trusted information builds brand recognition. For informational queries, securing this position can drive a significant amount of highly qualified, intent-based traffic.

Our optimisation process is multifaceted and involves several key strategies. We focus on creating specific, comprehensive, and well-structured content that answers user queries directly and thoroughly. We also implement structured data (Schema markup) to help Google's AI understand the context of your content.

Additionally, we focus on building your brand's overall E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, as AI Overviews frequently pull from trusted, authoritative sources.

A featured snippet is a selected search result that is displayed in a prominent box at the top of Google’s organic search results. It’s an extracted excerpt from a website that directly answers a user’s question.

There are three primary types of featured snippets: paragraphs, lists, and tables. We specifically format your content to be easily scannable and digestible, increasing its chances of being selected for these highly visible spots.

Our traditional SEO service focuses on a broad range of factors, including keyword rankings, technical SEO, link building, and site-wide authority. While those are still foundational, our AI SEO service is a highly specialised overlay. It concentrates on the specific content structure, formatting, and signals that a site needs to satisfy Google's AI models, which are used to generate featured snippets and AI Overviews. It's a targeted strategy designed to help your website capture the "zero-position."

Our process is data-driven. We use advanced tools to identify high-potential keywords and queries that are currently triggering AI Overviews or featured snippets in your industry.

We prioritise queries with high search volume and high informational intent. We also analyse your existing content to see which pages are already close to ranking, then strategically optimise them to give them the final push they need to be featured.

Our strategy is a blend of both. We will first conduct a thorough audit to identify any existing content that can be optimised to perform better in AI search. This might involve restructuring content with new headings, adding lists, or incorporating Q&A sections. We will also recommend and create new content clusters designed specifically to target emerging AI search opportunities, ensuring you are a topical authority.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a core set of principles Google's quality raters use to evaluate content. For AI search, E-E-A-T is crucial because Google's AI models are trained to pull information from the most credible, trustworthy, and authoritative sources.

By demonstrating your E-E-A-T signals through authorship, citations, and high-quality content, we increase the likelihood that your site will be chosen as a source.

Our technical optimisations are focused on helping Google's AI better understand and crawl your content. We implement structured data (Schema markup) to label different content elements like Q&A sections, recipes, or lists.

We also ensure your website's fundamental technical health is perfect, including page speed, mobile-friendliness, and a logical internal linking structure. These technical elements signal to Google that your site is a reliable and well-organised source of information.

While every campaign is unique, results for AI SEO can often be seen much faster than with a traditional SEO campaign. We can see featured snippets appear in a matter of weeks, and an increase in brand mentions and visibility soon after. However, the full impact of an optimised, trustworthy website that consistently captures AI-powered results is a long-term process that compounds over time.

We measure success with a range of metrics beyond just traditional organic rankings. We track your "zero-position" success, monitoring the number of featured snippets and AI Overviews your site appears in. We also look at a rise in brand awareness and the number of branded searches. Furthermore, we monitor referral traffic from search engines, which is often a direct result of people clicking on a link within a featured snippet.

Yes, absolutely. Optimising for AI Overviews and featured snippets often requires a holistic improvement to your overall SEO. The process of creating high-quality, relevant content and building your brand's E-E-A-T signals is a fundamental part of traditional SEO.

While our focus is on the "zero-position," these efforts naturally lead to higher organic rankings, more organic traffic, and a stronger online presence.

Google's AI is rooted in its core search quality systems, which are constantly evolving to be more reliable. However, the possibility of an error exists. Our strategy is designed to minimise this risk by providing clear, unambiguous, and factually accurate content.

We also ensure that your content is always up-to-date and reflects the most current information. If an error does occur, we can work with you to submit feedback to Google and correct the information on your site.

While we have a proven process and a track record of success, no reputable agency can guarantee a spot in a featured snippet or AI Overview. Google's algorithms are constantly changing, and they ultimately control what gets featured.

Our promise is to provide the highest-quality content and the most effective optimisation strategy possible, giving your website the best possible chance to be selected. We believe in providing transparent, measurable results based on our efforts, not on a guarantee of a specific outcome.

Google's AI models are designed to provide comprehensive answers. The best content for AI Overviews is detailed, well-structured, and authoritative. This includes in-depth guides that break down complex topics into simple sections, lists, and clear bullet points.

Content that offers a unique perspective, first-hand experience, or original research is often prioritised by Google's AI. We also recommend using multimedia like diagrams and charts to make your content easier to understand and digest.