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Angel Hair Extensions
Angel Hair Extensions is a leading UK online store specialising in high-quality, ethically sourced hair extensions and professional salon systems.
Rankings
Increased by 725
Google Analytics - Transactions
Increased by 55%
Rankings in the Top 3
61
eCommerce Hair Extension SEO Campaign
They partnered with Appear Online to improve their organic visibility, increase online sales, and compete with major eCommerce hair brands across the UK.
Challenge
Challenge
Challenge
Although Angel Hair Extensions offered premium products and excellent customer reviews, their website lacked SEO structure and visibility in search engines. Core category pages were missing keyword optimisation, product descriptions were duplicated, and the site had limited topical authority in competitive hair and beauty search markets. The brand also hadminimal organic sales.
Solution
Solution
Solution
Appear Online developed a comprehensive SEO strategy focused on eCommerce growth and content authority. We restructured the site’s product taxonomy, optimised all key collection and product pages for transactional keywords, and implemented technical improvements including schema markup, internal linking, and page speed optimisation. To strengthen topical authority, we created optimised blog content around trending hair topics and aftercare guides — designed to capture both informational and purchase-intent searches.
Results
Results
Results
Within six months, organic sessions increased by 170%, with multiple category pages ranking in the top 5 positions for high-volume keywords such as “nano ring hair extensions” and “mesh integration system”. Organic revenue grew by over 50%, while paid ad spend could be reduced due to consistent sales from SEO traffic. The brand now ranks strongly across core UK hair extension searches and continues to grow its visibility month on month.
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