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B Greater Shoes
Increasing UK-Wide Rankings For School Shoes Terms.
Rankings
Increased by 630 positions
SEMRush Organic Traffic
Increased by 110%
Specific Rankings
kids school shoes - #2
B Greater Shoes
Increasing UK-Wide Rankings For School Shoes & Toddler Shoes Keywords.
Challenge
Challenge
Challenge
B Greater Shoes, a footwear retailer, aimed to grow from a regional name to a nationwide e-commerce competitor. While they had a loyal local customer base, their online presence wasn't strong enough to attract customers across the UK. They needed to increase their organic visibility for a wide range of footwear terms to compete with larger brands, drive more traffic to their website, and ultimately boost online sales.
Solution
Solution
Solution
Appear Online implemented a comprehensive SEO strategy to elevate B Greater Shoes' national online presence. This involved:
- Extensive Keyword Research: We identified high-volume, national search terms for various shoe categories and brands.
- On-Page & Technical Optimisation: We improved product and category pages by optimising content, meta tags, and images. We also conducted a full technical audit to fix issues with site speed and user experience.
- Content Marketing: We developed a content strategy to create engaging blog posts and guides to attract and inform potential customers.
- National Link Building: We launched an outreach campaign to secure backlinks from reputable fashion and lifestyle publications.
Results
Results
Results
B Greater Shoes saw a dramatic improvement in their online performance:
- Ranking Improvements - the client is now #2 across the UK for the core term, plus in the top 5 and on page 1 for many other keywords within the campaign.
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