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blue self storage
Blue Self Storage provides secure, flexible storage units for households and businesses across Cardiff, Bridgend and Tyneside.
Rankings
Increased by 315
Google Search Console Clicks
Increased by 74%
Specific Rankings
Top 3 for 'self storage Cardiff' & 'storage units Cardiff'
Global SEO Campaign
blue self storage partnered with Appear Online to increase visibility for high-intent local searches such as self storage and storage units, and to drive consistent quote enquiries across multiple locations.
Challenge
Challenge
Challenge
Blue Self Storage operates in a highly competitive market, with national brands and aggregator platforms dominating search results for self storage and storage units.
Although the company had strong facilities and competitive pricing, their website lacked structured location targeting for Cardiff, Bridgend and Tyneside. Core pages were not fully optimised for commercial keywords, and internal linking between service and location pages was limited.
As a result, organic traffic was underperforming and enquiries were heavily reliant on paid channels.
Solution
Solution
Solution
Appear Online implemented a multi-location SEO strategy focused on capturing high-intent local searches.
We created and optimised dedicated landing pages for Cardiff, Bridgend and Tyneside, ensuring each page targeted primary keywords such as self storage Cardiff, storage units Bridgend, and related variations. On-page content was enhanced with strong local signals, trust elements, and conversion-focused messaging.
Technical improvements were carried out to improve crawlability, site speed, and search engine understanding, including structured data implementation. Internal linking was strengthened to improve keyword relevance across service and location pages.
We also optimised Google Business Profiles for each location to improve visibility within map results and increase direct calls and direction requests.
Results
Results
Results
Within 6 months, Blue Self Storage achieved top 3 rankings for self storage and storage units across their target locations, with strong positioning in Cardiff and Bridgend and upward movement in Tyneside.
SEO is now a primary lead generation channel for Blue Self Storage, delivering consistent local enquiries while reducing reliance on paid advertising.
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