Good Wash Day
A managed SEO campaign for an E-Commerce Shopify website Good Wash Day, including onsite SEO, technical SEO, and link building.
AS SEEN ON DRAGONS DEN.
Rankings
Increased by 353 positions in 3 months
Google organic clicks
Increased by 450%
Specific Rankings
#1 for 'hair towels'
UK eCommerce SEO Campaign
A managed SEO campaign for an E-Commerce Shopify website Good Wash Day, including onsite SEO, technical SEO, and link building.
Challenge
Challenge
Challenge
Good Wash Day, an online store offering premium hair towels, faced the common challenge for e-commerce businesses: cutting through the noise and reaching their target audience in a competitive online marketplace. While their product resonated with customers, they needed to improve their organic visibility on search engines to drive more traffic to their website, increase brand awareness, and ultimately boost online sales.
Solution
Solution
Solution
Appear Online implemented a targeted e-commerce SEO strategy that included: in-depth keyword research focusing on product-specific and hair care terms; on-page optimisation of product and category pages; technical SEO improvements for site structure and speed; content creation to attract potential customers; and link building from relevant websites to build authority.
Results
Results
Results
Within 3 months, Good Wash Day saw significant improvements: organic traffic increased by over 400%; they achieved better rankings for key product terms like "hair towel," moving from page 2 to #1; and revenue from organic search traffic grew by 350%. This enhanced their brand visibility and drove substantial online sales growth.
