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hope rescue
Appear Online supports Hope Rescue with pro bono SEO and PPC services to increase visibility, drive adoption enquiries, and generate vital donations.
Rankings
Increased by 411
Google Search Console Clicks
Increased by 104%
Specific Rankings
Top 2 for all 'dog rescue' keywords throughout Wales.
Local SEO Campaign
Appear Online supports Hope Rescue with pro bono SEO and PPC services to increase visibility, drive adoption enquiries, and generate vital donations.
Challenge
Challenge
Challenge
As a charity, Hope Rescue relies heavily on public awareness, community support, and online visibility to rehome dogs and fund ongoing operations.
However, competitive search results for terms such as dog rescue Wales, adopt a dog South Wales, and related adoption queries meant the charity was not always appearing prominently when potential adopters were searching.
Paid advertising budgets were limited, and organic visibility needed to improve to ensure consistent traffic for dog adoption profiles, fundraising campaigns, and key seasonal appeals.
Solution
Solution
Solution
Appear Online implemented a combined SEO and Google Ads strategy, delivered on a pro bono basis to support the charity’s mission.
From an SEO perspective, we optimised adoption, donation, and key landing pages for high-intent regional search terms. We strengthened internal linking between dog profiles and adoption guidance content, improved technical performance, and implemented structured data to enhance search visibility.
Alongside this, we launched carefully managed Google Ads campaigns focused on adoption searches and fundraising campaigns, ensuring maximum reach while protecting limited budget.
Campaign structures were designed around intent — separating adoption, donations, and awareness — to improve click-through rates and overall efficiency.
Results
Results
Results
Organic visibility for key adoption-related searches increased significantly, with first-page rankings achieved for multiple regional terms.
Google Search Console organic clicks grew by over 100%, with measurable increases in completed adoption enquiries and online donations. Google Ads campaigns delivered consistent, cost-efficient traffic during key fundraising periods and seasonal adoption campaigns.
By strengthening both organic and paid visibility, Hope Rescue now reaches more potential adopters and supporters across Wales — helping more dogs find permanent, loving homes.
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