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Jo Condon
Increasing UK-Wide Rankings For Private Autism Assessment Terms.
Rankings
Increased by 957 positions
Google Search Console Clicks
Increased by 298%
Organic Traffic
Increased by 230%
Jo Condon
Increasing UK-Wide Rankings For Private Autism Assessment Terms
Challenge
Challenge
Challenge
Jo Condon, a specialist provider of private autism assessments, faced the dual challenge common in the healthcare sector: high competition and the absolute necessity of demonstrating expertise, authoritativeness, and trustworthiness (E-A-T). For a "Your Money or Your Life" (YMYL) niche like private diagnosis, simply ranking was not enough; the website needed to build immediate credibility to reassure potential clients making a major, life-altering decision. They needed to cut through the information noise and connect with families and individuals seeking trusted, timely services outside of lengthy public sector waiting lists.
Solution
Solution
Solution
Appear Online implemented a strategy focused on elevating Jo Condon's credibility and organic footprint, including:
- E-A-T Content Development: Created detailed, medically reviewed content answering complex user questions about assessment procedures, criteria, and outcomes, positioning Jo Condon as a definitive expert.
- Technical SEO for Trust: Ensured robust security (SSL), exceptional page speed, and a flawless mobile user experience to meet Google's strict quality standards for healthcare sites.
- Local SEO Optimisation: Targeted specific regional keywords (e.g., "private autism assessment [City Name]") to capture high-intent local traffic.
- Professional Backlink Acquisition: Secured high-authority backlinks from reputable healthcare directories and professional bodies to boost domain trust signals.
Results
Results
Results
Within 3 months of the campaign, Jo Condon achieved significant growth:
- Elevated Search Authority: The website’s expertise and trust signals improved significantly, leading to higher rankings for complex, high-value keywords.
- Increase in Qualified Enquiries: Jo Condon reported a noticeable shift toward highly qualified leads, with families and individuals confident in taking the next step towards booking an assessment.
- Wider Organic Reach: Traffic surged, driven by informational content that captured users earlier in their research phase.
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