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King Chiropractic
King Chiropractic is a trusted Cardiff-based chiropractic clinic helping patients manage pain, improve posture, and restore mobility through expert care.
Rankings
Increased by 305
Google Search Console Clicks
Increased by 410%
#1 Rankings
chiropractor Cardiff
Local Chiropractor SEO Campaign
They partnered with Appear Online to strengthen their online visibility, attract more local patients, and compete with established health clinics in Cardiff.
Challenge
Challenge
Challenge
Despite strong client testimonials and a loyal patient base, King Chiropractic’s website was struggling to rank on the first page of Google for key local search terms such as “chiropractor Cardiff” and “back pain treatment Cardiff”. Their site had minimal technical optimisation, thin content on key service pages, and no structured local SEO strategy — resulting in limited organic traffic and missed appointment opportunities.
Solution
Solution
Solution
Appear Online carried out a full technical audit and implemented a structured SEO plan focused on local visibility. We optimised all key service pages for high-intent keywords, created locally targeted content, improved internal linking, and enhanced site speed and Core Web Vitals. We also built consistent and optimised local citations, updated the Google Business Profile with SEO-optimised descriptions and imagery, and developed a content plan around common patient queries.
Results
Results
Results
Within four months, King Chiropractic achieved top 3 rankings for several key phrases including “chiropractor Cardiff” and “sports injury chiropractor Cardiff”. Organic traffic increased by over 120%, with appointment enquiries from search doubling. The improved local presence also led to a measurable increase in map visibility and call conversions from Google Business Profile searches.
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