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Miles Hire
We helped and continue to help Miles Hire boost their organic traffic and enquiries through taregting tool hire and plant hire keywords throughout South Wales.
Rankings
Increased by 995 positions
Google organic clicks
Increased by 140%
Rankings in top 5
tool hire cardiff/tool hire swansea/tool hire bridgend
Local Tool Hire & Plant Hire SEO Campaign
Miles Hire, a local tool hire and plant hire company with locations in Swansea, Cardiff & Porthcawl, were finding it challenging to consistently attract new patients through their online presence.
Challenge
Challenge
Challenge
Miles Hire, a tool and plant hire company serving the entirety of South Wales, needed to improve their online visibility for a wide range of services across multiple locations. Their goal was to attract customers searching for specific equipment hire in their local areas, leveraging location-based search queries to drive enquiries and rentals.
Solution
Solution
Solution
Appear Online implemented a targeted local SEO strategy centred around their location pages, including: comprehensive keyword research incorporating service and location-based terms (e.g., "tool hire Cardiff," "plant hire Swansea," "excavator hire Newport"); on-page optimisation of individual location pages with specific local content and keywords; Google My Business optimisation for key service areas; building local citations across relevant directories; and optimising website structure to effectively guide users and search engines to location-specific information.
Results
Results
Results
Since starting the campaign, Miles Hire experienced significant improvements in their regional online performance: they achieved improved rankings for numerous location-specific keywords across South Wales - ranking in the top 3 for all locations organically and within the local map pack for the areas they are located.
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