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Topstak
Expanding National Reach for Specialist Stove and BBQ Retailer.
Rankings
Increased by 1017 positions
Google organic clicks
Increased by 35%
Rankings on page 1
aga range cooker/big green egg/traeger grills
Topstak
Achieving National Visibility in the Home Heating and Outdoor Living Markets
Challenge
Challenge
Challenge
Topstak, a retailer specialising in high-quality stoves and BBQs, aimed to expand their online presence and reach customers across the UK. While they had a strong regional reputation, they needed a national SEO strategy to compete for broader search terms related to their product range, including various types of stoves (wood burning, gas, electric) and BBQs (gas, charcoal, pellet), as well as related accessories and brands. Their objective was to increase organic traffic from a national audience and drive online sales and enquiries.
Solution
Solution
Solution
Appear Online implemented a national SEO campaign targeting stove and BBQ keywords. This included national keyword research; optimising category and product pages; developing informative content; national link building and digital PR; and technical SEO for their e-commerce platform to enhance national visibility.
Results
Results
Results
Topstak experienced a substantial uplift in organic traffic from across the UK and achieved improved rankings for key national search terms related to stoves and BBQs. This broader visibility led to a noticeable increase in online enquiries and sales from a nationwide audience, strengthened their brand recognition as a national retailer, and improved engagement with their website content.
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