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Lost Loom
Lost Loom partnered with Appear Online to increase organic visibility, grow online sales, and compete against major national homeware retailers in organic search.
Rankings
Increased by 1801
Google Analytics Organic Sales
Increased by 8X
Specific Rankings
#2 for bamboo bedding set & bamboo bedding sets
eCommerce SEO Campaign
Lost Loom partnered with Appear Online to increase organic visibility, grow online sales, and compete against major national homeware retailers in organic search.
Challenge
Challenge
Challenge
As a relatively new eCommerce brand, Lost Loom faced strong competition from established bedding retailers and household names dominating search results for valuable commercial keywords related to bamboo bedding and luxury bed linen.
While the products offered exceptional quality and a compelling brand story, the website lacked the organic visibility needed to consistently attract customers searching for premium bamboo bedding online. Building authority, trust, and rankings in a competitive sector was essential for long-term growth.
Solution
Solution
Solution
Appear Online developed a comprehensive eCommerce SEO strategy focused on increasing visibility for high-intent product and category searches.
We optimised core collection pages targeting keywords such as bamboo bedding, bamboo bedding sets, and luxury bamboo bedding, while improving technical SEO foundations including site structure, internal linking, crawlability, and page performance.
To strengthen topical authority, we created supporting content covering bamboo bedding benefits, sleep quality, fabric comparisons, and bedding buying guides. Alongside on-site optimisation, we implemented an authority-building campaign designed to increase trust and improve rankings for highly competitive commercial search terms.
Results
Results
Results
Within the first six months, Lost Loom achieved significant ranking improvements across a wide range of target keywords, including first-page positions for several high-intent bamboo bedding searches.
Organic traffic increased by over 100%, while revenue generated through organic search grew substantially. As rankings improved, the business became less reliant on paid acquisition channels and established SEO as a key driver of sustainable growth.
Today, organic search continues to deliver a consistent stream of high-intent customers, helping position Lost Loom as a recognised name within the luxury bamboo bedding market.
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