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SEO Swansea
Appear Online is an SEO agency serving Swansea businesses that want more website traffic, enquiries and consistent growth. Our SEO services improve your Google rankings and strengthen your visibility in AI search results, helping your business get found online and chosen over competitors.
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- +2,600 keyword positions gained in 6 months
- +320% organic traffic growth from South Wales searches
- #1 rankings across 20+ local hire terms
- +705 keyword improvements across local searches
- +250% organic traffic from high-intent local terms
- #1 rankings for core physio-related keywords
As Featured In
Proven SEO Results
We help Swansea and South Wales businesses generate measurable growth through strategic SEO services. Every campaign is tracked using live data and focused on increasing visibility, enquiries and revenue rather than chasing empty metrics.
Increase in Organic Traffic
Growth in Qualified Leads
More Keywords on Page 1
Built for Swansea Search
Search engines rely on clear, consistent signals to properly understand your business, the services you provide, where you operate in Swansea, and why local customers should choose you over competing providers.
Strong rankings come from showing Google that your business is relevant, trustworthy, and genuinely established in Swansea.
Search performance is built on clarity. Your website must clearly explain what you do, who you help, and how customers in Swansea can contact you without confusion or friction.
Behind the scenes, technical structure matters just as much. Site speed, mobile experience, page hierarchy, and accurate business details all influence how confidently search engines rank your business.
Long term growth comes from combining strong technical foundations with content that reflects real demand in Swansea, supported by trust signals that strengthen visibility across Google and AI powered search results.
Key Benefits
SEO is not just about improving positions. It is about making sure your Swansea business appears at the exact moment potential customers are searching, comparing options, and deciding who to contact. The focus is turning search demand into consistent enquiries and measurable growth.
More Qualified Leads
We target high intent search terms used by people ready to call, book, or request a quote, helping convert visibility into genuine revenue opportunities.
Google Map Visibility
Improved Google Maps performance and clearer local signals help your business appear ahead of competitors when customers search nearby on mobile and desktop.
Increased Trust and Authority
Accurate business information, strong content, and credible mentions build confidence with both search engines and potential customers researching their options.
Sustainable Growth
SEO builds compounding visibility over time, reducing reliance on paid ads while steadily increasing qualified traffic and enquiries.
Google Reviews
Our Google reviews reflect long term partnerships built on transparency, clear strategy, and measurable growth. Businesses choose us for honest advice, consistent communication, and SEO work that delivers real enquiries rather than empty promises.
Case Studies
We’ve helped businesses across Swansea and South Wales get found more easily on Google, attract the right visitors, and turn website traffic into consistent enquiries. These case studies show how our SEO work leads to higher rankings, more qualified leads, and real, measurable growth.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“While we’re new to Swansea, we’re not new to delivering results. We’re excited to work with ambitious local businesses and bring the same proven SEO strategies that have helped companies across South Wales grow their visibility, enquiries, and revenue.”
Swansea SEO Services
Our SEO services are designed for Swansea businesses that want consistent visibility, qualified traffic, and measurable growth. Each service plays a specific role in improving how your business is found, understood, and chosen in both Google and AI driven search results.
Search Strategy
We build search strategies around how customers in Swansea actually look for services, focusing on commercial intent, competitor gaps, and realistic ranking opportunities rather than broad or generic keywords
On Page SEO
Your pages are structured to clearly explain your services, locations, and expertise, helping search engines and potential customers quickly understand exactly what you offer and why they should choose you.
Technical Foundations
We resolve technical issues that limit performance, including crawl errors, site speed weaknesses, and structural problems, ensuring your website provides a strong and stable base for long term growth.
AI Search Optimisation
We optimise your website for AI powered search results, strengthening structured data, topical clarity, and trust signals so your business is more likely to appear in AI summaries and recommendations.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
How We Build Rankings
Strong SEO performance in Swansea comes from combining solid technical foundations with a clear understanding of how customers actually search. Our strategy focuses on clarity, trust, and commercial intent, ensuring your business appears for the right searches and converts visibility into real enquiries.
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Search Demand Research
We analyse how people search for services locally, focusing on intent, competition levels, and realistic opportunities rather than broad national terms that rarely convert.
This ensures your campaign targets searches that can genuinely drive enquiries rather than chasing traffic that looks good in reports but delivers little value.
Service & Location Alignment
Your website structure is refined so each service and location page clearly reflects how customers search, making it easier for search engines to connect your business to relevant queries.
Clear alignment between pages, services, and search intent strengthens rankings while improving user experience and enquiry rates.
Google Business Optimisation
We refine your Google Business Profile to strengthen map visibility, improve local engagement, and support stronger performance in nearby searches.
Consistent business information and ongoing optimisation help increase calls, direction requests, and website visits from customers ready to act.
Technical Strength
Technical performance plays a major role in rankings. We review crawlability, site speed, mobile usability, and structural clarity to ensure your website performs reliably.
Strong technical foundations allow search engines to properly access and understand your content, supporting long term stability in rankings.
Authority Development
Search engines prioritise businesses that demonstrate credibility. We build relevant mentions and quality backlinks that strengthen trust and support sustainable rankings.
These signals reinforce your expertise within your sector and improve how confidently search engines position your business.
AI & Future Search
Modern search now includes AI generated summaries and enhanced results. We optimise your site structure and content to improve visibility in these evolving search formats.
Clear, well organised information and strong trust signals increase the likelihood of your business appearing in AI driven recommendations.
“Appear Onlin“Appear Online helped us rank #1 for barber searches across South Wales, which had a real impact on our business. Visibility improved quickly, bookings increased, and we now see a steady stream of new customers finding us online every week.”e helped us reach #1 for Cardiff barbers searches, which made a real difference to our business. Visibility improved quickly, bookings increased, and we now see a steady flow of new customers finding us online every week.”
90 Days Roadmap
Our 90 day roadmap is built to establish strong visibility in Swansea while creating foundations that support long term growth. The focus is on building momentum quickly, strengthening key pages, and positioning your business for sustained performance in both Google and AI driven search results.
Audit & Opportunity Mapping
We review your current rankings, technical health, content structure, and competitive landscape. Local search demand is analysed to identify realistic opportunities with strong commercial intent.
Priority keywords and quick wins are mapped into a clear action plan, ensuring early improvements are aligned with long term growth objectives.
Implementation & Optimisation
Core service pages are refined to improve clarity, relevance, and conversion performance. Technical issues are resolved, internal linking is strengthened, and location signals are improved.
Content is enhanced to better match how customers search, helping your business appear for more high intent queries that drive enquiries.
Expansion & Authority Building
Performance data is analysed to identify what is driving results. Successful areas are expanded, underperforming pages are improved, and new opportunities are developed.
Authority signals are strengthened through trusted mentions and relevant links, helping secure more stable rankings and long term growth.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Swansea SEO FAQs
These FAQs answer common questions from businesses based in Cardiff, as well as companies operating locally while selling products or services across the UK.
Most businesses start to see measurable improvements within three months, with stronger results building over time. SEO strengthens your visibility in both traditional Google results and newer AI powered search summaries. While it is not instant, consistent work typically leads to steady growth in rankings, traffic, and enquiries over the first 90 days and beyond.
SEO is priced based on your goals, competition, and the size of your website. We create tailored plans rather than fixed packages, ensuring the budget aligns with realistic growth targets and return on investment.
No agency can guarantee rankings, as search engines constantly change. What we do guarantee is a structured strategy, transparent reporting, and focused work designed to improve visibility and enquiries over time.
Yes. Strong organic rankings generate consistent traffic without paying for every click. Many businesses use SEO to reduce ad spend while maintaining enquiry levels.
We work with trades, professional services, healthcare, eCommerce, and other service based businesses. The key factor is whether there is clear search demand for your services.
We focus on commercial intent, measurable enquiries, and long term growth rather than vanity metrics. Our approach combines technical expertise, content strategy, and visibility in both traditional and AI driven search.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
