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SEO Agency Cardiff
Appear Online is a Cardiff-based SEO agency helping local and national businesses improve visibility, traffic, and enquiries through search. From our Cardiff HQ, we work closely with South Wales companies to deliver practical SEO strategies built around real commercial outcomes, long-term growth, and modern search behaviour, including AI-driven results.
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- +2,600 keyword positions gained in 6 months
- +320% organic traffic growth from Cardiff searches
- #1 rankings across 20+ local hire terms
- +705 keyword improvements across Cardiff searches
- +250% organic traffic from high-intent local terms
- #1 rankings for core physio-related Cardiff keywords
As Featured In
Real Search Results
We work with Cardiff-based and South Wales businesses across trades, healthcare, professional services, and ecommerce. Every campaign is measured using live Search Console and GA4 data, tied directly to enquiries, calls, and revenue, not vanity metrics.
Increase in Local Traffic
Growth in Monthly Enquiries
Increase in Page 1 Rankings
Helping Customers Find You
Local search visibility is shaped by how clearly search engines understand your business, your location, and the value you offer to customers in Cardiff and the surrounding areas.
Online visibility is built on trust, relevance, and clear signals that connect your business to Cardiff search intent.
When people search for services in Cardiff, Google evaluates far more than keywords. It examines location accuracy, content relevance, business credibility, and the consistency with which your brand appears across the web.
Modern search results, including Google Maps and AI-driven summaries, prioritise businesses that are easy to understand, locally relevant, and clearly trusted within their market.
Cardiff businesses that perform well tend to combine strong technical foundations with accurate business information, locally focused content, and signals that demonstrate real expertise and reliability.
Key Benefits
SEO is about more than rankings. It’s about making sure your business appears at the exact moment nearby customers are searching, comparing options, and deciding who to contact. These benefits focus on turning local visibility into measurable enquiries and long-term growth for Cardiff businesses.
More Enquiries
We focus on search terms real customers use when they are ready to call, book, or visit, turning online visibility into consistent enquiries that directly support revenue and day to day business growth.
Stronger Map Presence
Improved Google Maps and local pack visibility help your business appear ahead of competitors when people search nearby on mobile.
Higher Trust Signals
Accurate local signals, reviews, and authoritative content build trust with both search engines and potential customers researching Cardiff businesses.
Sustainable Growth
SEO builds long-term visibility that compounds over time, reducing reliance on ads while steadily increasing qualified local traffic.
Google Reviews
Our Google reviews reflect long term relationships built on trust, clear communication, and measurable results. Local businesses value our honest approach, practical advice, and focus on delivering enquiries that support real growth.
Case Studies
We’ve helped businesses across Cardiff and South Wales increase online visibility, attract higher intent traffic, and convert more searches into real customers. These examples highlight how our SEO strategies translate directly into rankings, enquiries, and revenue.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
hideout
hideout wanted to stand out in Bali's competitive tourism market. We developed an SEO strategy that delivered exceptional results. Learn how.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
CASE STUDIES
“Local SEO only works when it reflects how real people search. Our job is to make sure Cardiff businesses show up at the exact moment customers are ready to call, visit, or enquire.”
Cardiff SEO Services
Our SEO services are tailored to Cardiff businesses that want consistent visibility, qualified traffic, and measurable growth from search. Each service plays a specific role in improving how your business is discovered online.
SEO Strategy
We build search strategies around how people in Cardiff actually search, focusing on intent, competition, and realistic opportunities rather than generic keywords.
On Page SEO
Pages are optimised to clearly communicate services, locations, and relevance, helping search engines and customers understand exactly what you offer.
Technical SEO
We fix technical issues that limit crawlability, speed, and performance, ensuring your site provides a strong foundation for local rankings.
GBP Optimisation
Your Google Business Profile is optimised to improve Maps visibility, engagement, and local pack performance for Cardiff searches.
Content Creation
We create clear, relevant content that answers real customer questions, explains your services, and supports topical authority within your industry.
Well structured content helps search engines and AI platforms understand your expertise, while giving users the confidence to enquire, engage, or convert.
Link Building
We build trusted authority signals through quality links and mentions that support long-term rankings without relying on risky tactics.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
SEO performance in Cardiff depends on combining strong foundations with an understanding of how people search. Our strategy focuses on relevance, trust, and consistency, ensuring your business appears for the right searches and converts visibility into real enquiries.
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Local Market Analysis
We analyse how people in Cardiff search for services, including search intent, competition levels, and local demand patterns. This helps identify realistic opportunities rather than chasing terms dominated by national brands.
Insights from this stage shape the entire strategy, ensuring efforts are focused on keywords and areas that can drive enquiries locally.
On Page & Location Signals
We optimise key pages to clearly communicate services, locations, and relevance to Cardiff searches. This includes improving content structure, headings, internal links, and local context.
Clear location signals help search engines understand who you serve and when your business should appear for local intent searches.
Google Business Profile Focus
Your Google Business Profile is optimised to improve visibility in Maps and local pack results. Categories, services, content, and engagement signals are aligned with how Cardiff customers search.
This strengthens presence where many local decisions are made, especially on mobile.
Technical Foundations
We review site speed, crawlability, indexation, and technical structure to remove barriers holding back local performance. Even small technical issues can limit visibility in competitive local results.
Fixing these foundations supports more consistent rankings and better user experience.
Authority & Trust Signals
We strengthen trust through reviews, brand mentions, and quality links that reinforce credibility in the Cardiff market. These signals help differentiate your business from competitors offering similar services.
Authority building is handled carefully to support long-term stability rather than short-term spikes.
Measurement & Refinement
Performance is tracked using Search Console, GA4, and local visibility tools. We monitor rankings, traffic quality, and enquiries from Cardiff searches.
Insights are used to refine the strategy over time, focusing on what delivers the strongest commercial return locally.
“Appear Online helped us reach #1 for Cardiff barbers searches, which made a real difference to our business. Visibility improved quickly, bookings increased, and we now see a steady flow of new customers finding us online every week.”
90 Days Roadmap
Our SEO roadmap is designed to build strong local visibility in Cardiff while also supporting national search performance. The focus is on creating foundations that scale, whether your customers are nearby or across the UK.
Foundations & Opportunity Mapping
We assess your current visibility across local and national search, reviewing technical health, content, and competition. Priority keywords are mapped to realistic opportunities, covering both Cardiff intent and broader commercial searches.
Optimisation & Expansion
Key pages are optimised to strengthen relevance for both location-based searches and national service terms. Technical issues are resolved, internal linking is improved, and content is refined to support wider search intent.
Growth & Refinement
We review performance data to identify what is driving results locally and nationally. Successful areas are expanded, underperforming elements are refined, and authority signals are strengthened to support continued growth.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Cardiff SEO FAQs
These FAQs answer common questions from businesses based in Cardiff, as well as companies operating locally while selling products or services across the UK.
SEO focuses on improving visibility for searches made by people in and around Cardiff, while also supporting wider organic performance for businesses targeting customers nationally.
No. While we are based in Cardiff and work with many local companies, we also support businesses that operate across the UK and internationally.
Local SEO prioritises location signals, Google Business Profiles, and proximity-based searches. National SEO focuses more heavily on content depth, authority, and competition at scale. Most successful campaigns combine both.
Initial improvements can be seen within a few months, but meaningful growth usually builds over three to six months as authority and relevance strengthen across local and national search.
Yes. SEO helps your business appear when local customers are actively searching for your services, increasing calls, form submissions, and visits from high-intent traffic.
Yes. Our strategies consider how businesses appear in AI-driven search results, summaries, and recommendations alongside traditional Google rankings.
Yes. SEO is often one of the most cost-effective channels for small and growing businesses, providing long-term visibility without relying solely on paid advertising.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
