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AI SEO Audit
An AI SEO audit shows you how ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude currently describe your business, which competitors they recommend instead, and why. We run your brand through our own AI visibility software across the queries that matter in your market, then implement the technical work that makes your site readable to AI systems. You get the findings and the fixes, not a list of things to hand to someone else.
Case Studies
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- Never mentioned before the audit
- Now appears in 100+ AI answers
- Cited by ChatGPT, Gemini and Perplexity
- Competitors won every query before
- Now appears in 40+ AI answers
- Cited by ChatGPT, Gemini and Perplexity
As Featured In
See What AI Actually Says About You
Most businesses have never checked. Ask ChatGPT to recommend a provider in your sector and you will usually find a competitor named, your services described inaccurately, or nothing at all. Our audit runs hundreds of real queries through the major AI platforms, records what comes back, and puts the technical foundations in place to change it.
Days to Delivery
Audits Completed
AI Platforms Covered
What is an AI SEO Audit?
An AI SEO audit is a structured assessment of how AI search platforms currently find, understand and describe your business. It measures whether you appear in AI-generated answers, how accurately you are represented when you do, and which competitors are being recommended in your place.
A traditional SEO audit tells you how your site performs in search results. An AI SEO audit tells you whether you exist inside the answer.
Traditional audits examine crawlability, page speed, meta data and backlinks. Those still matter, but they say nothing about whether an AI model will cite you when a customer asks for a recommendation.
Our audit uses purpose-built software to query the major AI platforms at scale across the topics, comparisons and buying questions relevant to your market. We record where your brand surfaces, where it doesn't, what is said about you, and which sources the models are drawing on instead.
The output is a report that identifies specific, fixable reasons your business is being overlooked, ranked by the difference each one would make.
Key Benefits
An AI SEO audit gives you a measured view of your position in AI search before you commit budget to changing it.
Know Where You Stand
Establish exactly how visible your brand is across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, measured across the queries your customers genuinely use rather than the ones you assume they do.
See Your Competitors
Find out which businesses AI tools currently recommend in your market, how often they appear, and which sources and signals are putting them there ahead of you.
Find What's Wrong
Identify the specific inaccuracies, gaps and ambiguities in how AI systems describe your business, from outdated services and locations to confusion with similarly named companies.
Get a Clear Plan
Receive a prioritised set of actions ranked by likely impact, so you know what to fix first, what can wait, and what will make no difference at all.
Google Reviews
These Google reviews come directly from businesses we’ve worked with. They reflect real experiences, real results, and the long-term partnerships we build with our clients.
Client Case Studies
Every campaign starts with knowing where a business stands. These examples show what changes once the technical foundations are right and the authority work follows, across ecommerce, local service businesses and competitive professional markets.
RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
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SmartSmileCo
SmartSmileCo wanted to attract more patients online. We developed a comprehensive SEO strategy that delivered exceptional results. Learn how.
Auditel
Discover how we transformed Auditel's online presence, driving a significant increase in website traffic and leads for their procurement and carbon reduction services.
Groova Juice
Groova Juice wanted to sell more juice cleanses online. We developed an SEO strategy that delivered a powerful boost in organic traffic and sales. Learn how.
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Mumbles Dental House
Discover how we helped Mumbles Dental achieve top search rankings in Swansea and attract a wave of new patients through strategic SEO.
CASE STUDIES
"Most businesses have never checked what AI tools say about them. When they do, the reaction is usually the same. It isn't that the information is missing, it's that it's wrong, or it's describing a competitor. An audit is the only way to know which of those you're dealing with."
What the Audit Covers
Our AI SEO audit examines every factor that determines whether AI systems recognise, trust and reference your business.
AI Visibility Benchmarking
We query the major AI platforms at scale across your core topics and buying questions, recording where your brand appears, how often, and in what context, to establish a measurable baseline.
Competitor Analysis
We identify which businesses AI tools recommend in your place, how frequently they surface, and what those brands have in place that you currently don't across authority, content and citations.
Entity and Accuracy Review
We check how AI systems currently describe your business and flag every inaccuracy, from outdated services and locations to confusion with similarly named companies in adjacent markets.
Structured Data Assessment
We review the structured data across your site to establish whether your services, expertise, locations and relationships are machine-readable, and where ambiguity is preventing confident interpretation.
Content and Topical Coverage
We assess your content against the questions AI platforms actually summarise in your market, identifying the topics you have no coverage on and the pages too thin to be cited.
Citation and Authority Gap
We map the sources AI models draw on when answering questions in your sector, then establish where your brand is absent and which publications would close the gap fastest.
Optimised For AI Platforms
Our AI SEO work is designed around how modern search platforms discover, interpret, and recommend brands. We optimise for large language models and AI driven search systems such as ChatGPT, Google AI, Perplexity, and Claude.
Strategy Breakdown
Every AI SEO audit follows the same six-stage process, so results are consistent and comparable over time.
Scoping
We establish which topics, services and buying questions matter in your market, and identify the competitors worth measuring against. This determines the query set, and getting it right is what separates a useful audit from a generic one.
Querying
We run your brand through our AI visibility software across hundreds of real queries on five platforms, recording every mention, omission, citation and recommendation returned.
Accuracy Review
We assess what AI systems say about you where you do appear, flagging outdated information, incorrect service descriptions, wrong locations and confusion with other businesses.
Technical Assessment
We examine your structured data, site architecture and content coverage to establish which technical factors are preventing AI systems from interpreting your business confidently.
Gap Analysis
We compare your position against the competitors AI tools currently recommend, identifying the specific authority, content and citation gaps keeping you out of those answers.
Reporting
We deliver a written report with findings ranked by likely impact, alongside a walkthrough call so you understand not just what to fix but why each item matters.
“Appear Online were quick to adapt our ecommerce strategy as AI search started changing how customers find us. We are already seeing better visibility, stronger product discovery, and a clear uplift in online sales as a result.”
What Happens Next
Your audit gives you a plan you can act on independently or with us. If you choose to work with us, here is how the first 90 days run.
Coverage
We build out the topics your audit identified as missing, so AI platforms have accurate, substantial content to draw on when answering the questions your customers ask. Existing pages are strengthened where they were too thin to be cited.
Citations
We close the authority gaps your audit surfaced, earning mentions and references in the publications and sources AI models already draw on in your sector. This is the signal that moves brands from mentioned to recommended.
Measurement
We re-run the full audit against your original baseline, showing exactly what has changed across all five platforms. Findings direct the next quarter, so the work builds rather than resets.
Client Feedback
"What stands out most about Appear Online is their deep analytical approach to SEO and ability to translate complex data into actionable insights."
Keanu Fischell
Managing Director, Happy Mondays
"Their level of expertise with SEO is beyond that of any other SEO company we've worked with."
Pierse Williams
Head of Delivery, Batur Digital
"They do exactly what they say they will. Since working with Appear Online, there have been over 1,000 new patients yearly."
Deelan King
Director, King Chiropractic Cardiff
"I love their laid-back yet efficient approach. Appear Online's work has exceeded my expectations and improved Google rankings."
Sammy Baizer
Executive, Groova Juice
"I think they're at the top of their game. Appear Online's work has generated solid leads."
Oliver Williams
Managing Director, OLLYWOOD LTD
Frequently Asked Questions
The questions we get asked most about AI SEO audits, what they cover, what they cost and what you walk away with.
An AI SEO audit measures how AI search platforms currently find, understand and describe your business. It records whether you appear in AI-generated answers across your market's key queries, how accurately you are represented, which competitors are recommended instead, and what is causing the difference. It also includes implementation, so the technical issues it identifies are fixed rather than just documented.
A traditional SEO audit examines your website: crawlability, speed, structure, meta data, backlinks. An AI SEO audit examines your presence inside AI-generated answers, which depends on different signals. Sites with clean technical audits are frequently invisible in AI search, and the reasons rarely show up in conventional tooling.
Two things. A written report covering your visibility baseline across five AI platforms, the competitors currently recommended in your place, every inaccuracy in how you are described, and a prioritised list of what remains. And the technical implementation itself: structured data written and deployed, entity information corrected, site-level AI readiness work completed. It comes with a call to walk you through the findings.
Two weeks from the point we agree your query set. Larger businesses with multiple service lines or locations can take longer, and we will tell you upfront if that applies.
Cost depends on the size of your site, how many service areas need covering and how much technical work is required, since the audit includes implementation rather than recommendations alone. Send us your website and we will quote you directly.
No. The technical foundations are implemented as part of the audit, so you keep the benefit whether you continue or not. What remains after that is content and authority building, which take months rather than weeks. Plenty of clients handle that themselves or with their existing agency.
ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. We test all five because they weigh sources differently, and it is common for a brand to be well represented on one and completely absent from another.
Yes, that is the point of it. Findings identify specific causes: missing structured data, thin or absent topical coverage, inconsistent business information, weak citation profile, or competitors with authority you have not matched. Each is ranked by the difference fixing it would make.
Get a FREE Website Audit
Dominate search results and attract more qualified traffic. Our free search performance audit will analyse your website's visibility across all major search engines and provide actionable insights to improve your online presence.
SEO Agency | Cardiff
Brunel House,
2 Fitzalan Road,
Cardiff CF24 0EB
Talk to us: 029 2190 0044
