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No.86 Estate Agency
No.86 Estate Agency is a modern, independent estate agent serving Swansea and Llanelli, delivering a personal, high-performance approach to property sales and lettings.
Rankings
Increased by 156
Google Search Console Clicks
Increased by 98%
In The First 3 Months
We are in the top 3 for the main term 'estate agents Swansea'
Local Estate Agent SEO Campaign
The team at No.86 partnered with Appear Online to increase visibility for competitive local search terms and generate consistent valuation and seller enquiries through organic search.
Challenge
Challenge
Challenge
Despite a strong local reputation and excellent service, No.86 Estate Agency was not ranking prominently for high-intent keywords such as estate agent Swansea, estate agents Swansea, and estate agents Llanelli.
The website had limited local optimisation, minimal keyword targeting across service pages, and weak internal linking between Swansea and Llanelli location areas. Larger regional and national agencies dominated page one, making it difficult to compete for visibility and valuation enquiries.
Solution
Solution
Solution
Appear Online implemented a focused local SEO strategy designed to compete directly with established agencies.
We restructured core service and location pages to target primary commercial keywords, optimised on-page content with strong local signals, and enhanced internal linking to strengthen topical relevance. Dedicated Swansea and Llanelli landing pages were developed to capture both branded and non-branded searches.
Technical improvements were made to improve crawlability and performance, alongside structured data implementation to enhance search engine understanding. We also optimised the Google Business Profile to increase visibility in map results and drive more direct calls and direction requests.
Results
Results
Results
Within the first 3 months, No.86 Estate Agency achieved top 3 rankings for estate agent Swansea and estate agents Swansea, with strong upward movement for estate agents Llanelli.
Organic traffic increased by over 90%, with valuation enquiries from organic search significantly improving. Visibility in local map results strengthened, leading to increased calls and website visits directly from Google Business Profile searches.
SEO is now a core lead generation channel for No.86 Estate Agency, delivering consistent, high-intent local enquiries and strengthening their position against larger competitors across Swansea and Llanelli.
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