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No. 86 Estate Agents
No.86 Estate Agency is an award-winning independent estate agent serving Swansea, Llanelli and the surrounding areas, combining innovative property marketing with a highly personalised service.
Rankings
Increased by 187
Google Search Console Clicks
Increased by 90%
Google Map Phone Calls
Increased by 45%
Local SEO Campaign
No. 86 Estate Agents partnered with Appear Online to increase visibility for competitive local searches, generate more property valuations, and establish themselves as a leading estate agent across South Wales.
Challenge
Challenge
Challenge
Despite having an excellent reputation, industry awards, and a unique approach to property marketing, No.86 Estate Agency faced strong competition from national chains and established local agencies. The business wanted to improve rankings for valuable keywords including estate agent Swansea, estate agents Swansea, and estate agents Llanelli.
Their website had significant growth potential from organic search, but key service and location pages required optimisation to compete for highly competitive local property searches. Increasing valuation enquiries and attracting more sellers through Google was a key objective.
Solution
Solution
Solution
Appear Online implemented a targeted local SEO campaign focused on increasing visibility across Swansea, Llanelli and the wider South Wales property market.
We optimised core service and location pages around high-intent estate agency keywords, strengthened internal linking, and enhanced on-page content to improve relevance for local searches. Technical SEO improvements were made to support indexing, crawlability and site performance.
Alongside this, we developed a content strategy focused on property sellers, buyers, local market insights and valuation-related searches. We also strengthened local SEO signals through Google Business Profile optimisation and citation management to improve visibility within Google's local map results.
Results
Results
Results
Within months, No.86 Estate Agency achieved first-page rankings for key commercial search terms including estate agent Swansea, estate agents Swansea, and estate agents Llanelli.
Organic traffic increased substantially, leading to a significant rise in valuation requests and seller enquiries. The business now consistently competes with larger regional and national estate agencies in search results, helping drive a steady pipeline of high-intent leads through organic search.
SEO has become a key contributor to No.86's growth, supporting their continued expansion across Swansea, Llanelli and the wider South Wales property market.
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