Legal SEO for Solicitors

When people need legal help, they turn to Google. Whether they’re searching for a family lawyer, conveyancer, or employment solicitor, visibility in those searches determines who gets the call. SEO ensures your firm appears where high-value clients are looking, improving visibility and driving enquiries without paying per click.

Legal SEO requires precision, compliance, and deep sector knowledge. Unlike generic SEO, your content must follow strict SRA and Law Society guidelines while still being persuasive. It also targets “Your Money, Your Life” (YMYL) queries - meaning Google holds legal websites to higher accuracy and trust standards. We ensure every campaign balances ethical marketing with measurable results.

Law firms typically start seeing initial improvements within 3–4 months, with significant ROI achieved by month 6–12. The timeline depends on your existing visibility, competition level, and how aggressively your competitors are investing in SEO. But the results are long-lasting - once your site gains authority, your rankings and enquiries continue to grow sustainably.

Our legal SEO campaigns are customised to your firm’s needs. For single-location law firms, pricing typically ranges from £750–£1,500 per month, while larger, multi-location firms often invest more for nationwide visibility. We’ll provide a transparent proposal with clear deliverables and performance goals before starting any campaign.

Our comprehensive approach includes full-site audits, keyword research, technical optimisation, content creation, local SEO management, and ethical link-building. We also provide detailed monthly reports showing rankings, traffic, and new client enquiries - so you can see exactly what’s working.

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Yes. Our strategies are built in line with SRA and Law Society guidelines. We ensure all content remains factual, transparent, and ethical while still optimised for search. This maintains your firm’s credibility and protects your reputation online.

We specialise in industry-specific SEO - not one-size-fits-all marketing. Our experience with law firms means we know what works, what doesn’t, and how to deliver measurable growth in competitive legal markets. You’ll work with a UK-based team that values clear communication, transparency, and long-term relationships.

Absolutely. We have extensive experience in multi-location SEO, ensuring each branch ranks locally while maintaining consistent branding across all offices. From individual Google Business Profiles to optimised local landing pages, we help each location achieve visibility in its area.

Yes. Our team has extensive experience delivering SEO strategies for a wide range of legal disciplines. We’ve worked with solicitors and law firms specialising in family law, conveyancing, employment law, immigration, personal injury, corporate and commercial law, and more. Each campaign is tailored to the specific services you offer, the competitiveness of your area, and the search behaviour of your target clients.

Rather than applying a one-size-fits-all approach, we take the time to understand your practice areas and local market dynamics. This allows us to develop a strategy that targets the right clients, strengthens your authority in key legal niches, and drives measurable results for your firm.