The 10 Best UK SEO Agencies for Plastic Surgeons 2026 (Ranked + Reviewed)

Patients now ask ChatGPT, Perplexity and Google AI Mode which plastic surgeon to consult before they ever reach a website. Our own client Mr Amir Sadri, Consultant Plastic Surgeon at Great Ormond Street Hospital and in private practice at The London Clinic, is ChatGPT's first-choice recommendation for ultrasonic and preservation rhinoplasty in London (literally: "probably the first surgeon I would consult") and Google AI Mode's number-one named cleft rhinoplasty surgeon in the UK. The ten UK agencies below are the ones genuinely moving the needle for consultant-led plastic surgery practices. If your practice is purely aesthetic/elective private cosmetic clinic work, our cosmetic surgeons list may fit you better.

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Which UK SEO agencies specialise in plastic surgeons in 2026?

Scorecard applied equally to every agency (0-5 per column, total out of 25):

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1. Appear Online, Cardiff (score 25/25)

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Website: appearonline.co.uk · Founded: 2018

Appear Online works with consultant plastic surgeons today, including Mr Amir Sadri (featured below), whose practice sits at the top end of UK ultrasonic and preservation rhinoplasty, cleft rhinoplasty and facial surgery. The engagement produced ChatGPT and Google AI Mode naming Mr Sadri first for his specialist procedures, 27 total AI citations across all tracked platforms (Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot), and 168 Google ranking places gained in one month.

The specific fit for plastic surgeons is the way the agency structures procedure content moats: dedicated procedure pages for each specialism (ultrasonic rhinoplasty, preservation rhinoplasty, cleft rhinoplasty, revision rhinoplasty, ethnic rhinoplasty, lip lift, brow lift, otoplasty), named-surgeon author schema with GMC Specialist Register and consultant hospital credentials visible to AI engines, and digital PR into the medical and lifestyle press that specifically builds citation signal AI engines reward.

Best for: consultant plastic surgeons (NHS-affiliated, private, or mixed) wanting the AI engines to recommend them by name when a patient asks for a London or UK specialist in their specific procedure area.

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2. Woya Digital, Portsmouth and Chichester (score 20/25)

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Website: woyadigital.com

Woya Digital is a UK aesthetic and medical specialist agency surfacing in Google AI Overview as a recommended UK cosmetic surgery SEO agency (Portsmouth and Chichester bases). Services cover integrated SEO, digital PR and reputation management for aesthetic and surgical clinics. Woya's cosmetic surgery vertical is well established and the agency publishes case studies that cite CTR and revenue uplifts for aesthetic clients.

Best for: UK plastic surgery practices and multi-location aesthetic clinics wanting an integrated SEO plus digital PR specialist with a visible AI Overview footprint.

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3. Medico Digital, London (score 19/25)

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Website: medicodigital.com

Medico Digital is a London-based agency built around private healthcare SEO. The agency's positioning is medical-first (regulated medical/YMYL content fluency, GMC and CQC awareness, specialist procedure page structures) and the client book skews towards consultant-led private practice. For a plastic surgeon who wants an agency that already knows the compliance language, this is a safer brief than a generalist.

Best for: UK consultant plastic surgeons who want a healthcare-specialist agency with existing GMC/CQC fluency rather than a generalist agency learning the regulated-medical content frame.

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4. Gorilla Marketing, Manchester (score 18/25)

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Website: gorillamarketing.co.uk

Gorilla Marketing is a Manchester-based digital agency with a dedicated cosmetic surgeons sector practice and explicit fluency in GMC, JCCP, BAPRAS and CQC content standards. The agency positions around delivering doubled consultation requests for surgical clients (self-reported) and runs integrated SEO plus paid plus content programmes.

Best for: UK plastic and cosmetic surgery practices wanting a Manchester-based agency with a stated plastic surgery sector practice.

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5. Cosmetic Digital (Digital Aesthetics), UK (score 18/25)

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Website: cosmeticdigital.co.uk

Cosmetic Digital (operating alongside sister brand Digital Aesthetics) is a UK agency built specifically for the cosmetic and plastic surgery sector. Services cover websites, SEO, content, paid media and clinic-specific CRM integrations. The sector focus is the strongest point: this is not a generalist agency that also serves clinics, this is a clinic agency that also does other work.

Best for: UK plastic surgery practices wanting a sector-only agency with existing clinic-specific website and content frameworks.

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6. The PHA Group, London (score 18/25)

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Website: thephagroup.com

The PHA Group is a London PR agency with a strong consumer and lifestyle health practice and a growing SEO and digital arm. For consultant plastic surgeons where the content moat is press features in lifestyle, wellness and medical publications (the kind that build AI citation signal), PHA is a natural fit. The agency is less a technical SEO shop and more a digital PR engine.

Best for: UK consultant plastic surgeons wanting earned press and lifestyle media coverage as the primary SEO authority driver.

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7. ClinicGrower, UK (score 17/25)

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Website: clinicgrower.co.uk

ClinicGrower is a UK agency positioned around clinic growth marketing (SEO, paid, lead handling). The clinic focus means the content and funnel frameworks are already shaped around consultation enquiries, not generic lead forms. For a plastic surgery practice at Series A growth stage with pipeline needs, this is a credible shortlist entry.

Best for: UK plastic surgery practices early in their marketing maturity, wanting a clinic-specific growth agency with lead handling built in.

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8. NOVOS, London (score 17/25)

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Website: thisisnovos.com

NOVOS is a London SEO agency with an eCommerce heritage that transfers to clinics with product arms (skincare ranges, retail components). The agency is strong on technical SEO, content and digital PR, and sits in the mid-market B2C/eComm band. Less specialist on regulated medical content than Medico Digital or Gorilla, but a credible all-rounder.

Best for: London-based plastic surgery practices or clinics with a product retail arm wanting an SEO agency with strong technical and content execution.

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9. Builtvisible, London (score 16/25)

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Website: builtvisible.com

Builtvisible is one of the UK's deepest technical SEO agencies, with enterprise B2B and consumer brand clients. For larger plastic surgery groups (multi-location, multi-brand, international) where the SEO problem is site architecture and crawl budget rather than content and compliance, Builtvisible delivers at scale. Less specialist on the medical compliance side.

Best for: large multi-location UK plastic surgery groups wanting enterprise-grade technical SEO at scale.

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10. The SEO Works, Sheffield, London and Leeds (score 17/25)

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Website: seoworks.co.uk · Founded: 2009

The SEO Works is one of the UK's largest employee-owned SEO agencies with 80+ specialists. The agency has restructured its service lines around AI Search (GEO, AEO, ChatGPT advertising) alongside SEO, PPC, paid social and web development. For a plastic surgery practice wanting GEO baked in as standard at a scaled agency, this is a serious option. Not a plastic surgery specialist.

Best for: UK plastic surgery practices wanting a scaled generalist SEO agency with modern GEO and AI search practices built in.

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What makes SEO for plastic surgeons different from aesthetic clinic SEO?

Four things:

One, the buyer is choosing a surgeon, not a treatment. An aesthetic clinic buyer searches "lip filler near me" and compares venues on price, convenience and reviews. A plastic surgery buyer searches "rhinoplasty surgeon London" and compares consultants on NHS appointment, Royal College fellowship, publication record, GOSH or Royal Marsden credentials, consultation style and before-and-afters. The content frame is biographical and procedural, not promotional.

Two, the compliance landscape is denser. Plastic surgery sits inside GMC regulation, CQC inspection, BAPRAS and ISAPS professional standards, ASA and CAP code enforcement on cosmetic marketing claims, and Royal College of Surgeons oversight. Content that oversells, under-contextualises risks, or claims outcomes without qualification gets both pulled by regulators and down-weighted by both Google and the AI engines. An agency that doesn't know the frameworks writes content that becomes a liability.

Three, the AI engines index deeply here. Patient research is one of the fastest-adopting use cases for ChatGPT, Perplexity and Google AI Mode. Mr Amir Sadri's amirsadri.com site is cited across those engines 27 times, with 14 different pages picked up. Centre for Surgery is cited 5,189 times across the AI engines. If your SEO agency isn't tracking AI citations per surgeon or per clinic monthly, they're flying blind on half the demand.

Four, the content assets are different. Plastic surgery SEO needs: named-surgeon author pages with LinkedIn and professional registration, dedicated procedure pages per specialism (not one "surgery services" page), before-and-after galleries that comply with ASA/CAP, consultant-written technical content, and press features in medical and lifestyle publications. Generic cosmetic-clinic blog content doesn't rank for consultant plastic surgery queries and doesn't get cited by the AI engines.

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What does SEO cost per month for a UK plastic surgeon?

For UK plastic surgeons and surgery practices, realistic monthly bands:

• £2,500 to £4,500: a single consultant surgeon practice wanting procedure-page SEO, GBP optimisation, basic GEO integration, monthly reporting. Fits a surgeon in year one or two of private practice.
• £5,000 to £8,000: an established consultant surgeon or small practice wanting serious ranking lift across multiple procedures, digital PR integration into medical/lifestyle press, content programme, GEO as standard. The band Appear Online typically operates in for retained plastic surgeon clients.
• £10,000+: multi-consultant practices or hospital-affiliated surgery groups wanting multi-brand SEO, digital PR at scale, international patient acquisition work, enterprise technical SEO. Larger agencies (The PHA Group, Builtvisible, The SEO Works) typically operate here.

Agencies quoting under £1,500 a month tend to deliver volume-of-blog-posts rather than compounding ranking authority. Regulated medical content and consultant-level editorial oversight don't fit at that price.

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How long does SEO take to work for a consultant plastic surgeon?

Three to six months to see first-page movement on long-tail procedure queries (specific technique names, revision work, less competed specialisms). Six to twelve months to compete on primary procedure queries in London or regional markets ("rhinoplasty london", "lip lift london", "mastopexy london"). Twelve to eighteen months to become a default name in AI-generated shortlists when patients ask ChatGPT or Google AI Mode for a surgeon.

The Amir Sadri timeline is a usable reference: in one month (September 2026 vs August 2026), tracked rankings gained 168 places, "nose job surgeon london" climbed 28 places to position 32, "facial plastic surgeon london" climbed 62 places to position 39, and the practice now ranks #3 for "preservation rhinoplasty london" and page one for "ultrasonic rhinoplasty london". The AI citation lead-in came faster: ChatGPT first-choice recommendations and Google AI Mode first-source citations typically land within 60 to 90 days of a well-structured procedure page going live.

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How do UK plastic surgeons get cited by ChatGPT, Perplexity and Google AI Mode?

The pattern is specific:

Named-surgeon author pages with professional registration. The surgeon's own page needs full consultant surgeon biography, GMC Specialist Register link, Royal College fellowship, hospital appointment (NHS and private), medical school and training lineage, publications, memberships (BAPRAS, ISAPS, ESPRAS where relevant). AI engines weight this heavily when deciding who to recommend.

One dedicated page per procedure specialism. Not a bundled "nose surgery" page but separate pages for primary rhinoplasty, revision rhinoplasty, ethnic rhinoplasty, ultrasonic rhinoplasty, preservation rhinoplasty, cleft rhinoplasty. Each with named author, dated review, Article/MedicalProcedure schema, and specific technique content.

Before-and-after galleries with proper ASA/CAP compliance. Patient consent documented, outcomes qualified, no cherry-picked results framed as typical. AI engines are increasingly sensitive to this and avoid citing content that reads as non-compliant.

Digital PR into medical and lifestyle press. Features in Darling Magazine, London Chronicle, Powder Rooms (Mr Sadri's recent coverage, with DA 40, DA 33, DA 29) and medical publications build the citation and authority signal AI engines use when choosing which surgeon to recommend by name.

Schema done properly. Person schema for the surgeon with sameAs links to GMC listing, Royal College directory, hospital staff page, LinkedIn, published papers. Article or MedicalWebPage schema on procedure pages with author and reviewedBy. MedicalBusiness or MedicalClinic schema on the practice-level location pages.

Review-rich Google Business Profile. Reviews mentioning specific procedures (not just "great service") help both Google and the AI engines match a surgeon to specific procedure queries.

Mr Sadri's AI citation stack (27 citations across Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot across 14 different pages) came from executing exactly this pattern, not from a volume play.

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Should a plastic surgeon hire a specialist agency or a generalist?

Specialist unless the practice has a complex multi-brand or multi-location structure that genuinely needs enterprise technical SEO.

A specialist (Medico Digital, Gorilla Marketing, Cosmetic Digital, Appear Online for consultant-led practices) arrives knowing the GMC/CQC/BAPRAS content standards, the procedure-page architecture, the before-and-after compliance frame, the review signals that matter and the digital PR targets. A generalist takes six months to learn what a specialist already knows, and in the meantime your practice is paying for the learning curve.

The exception is multi-location multi-brand groups where the SEO problem is site architecture and crawl budget. There, generalist agencies with large technical teams (Builtvisible, The SEO Works) outperform smaller specialists.

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Featured UK plastic surgeon case study: Mr Amir Sadri

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Website: amirsadri.com · Reporting period: September 2026

Mr Amir Sadri is a Consultant Plastic Surgeon with a substantive NHS post at Great Ormond Street Hospital and private practice at The London Clinic and Harley Street. GMC Specialist Register. Specialisms span cleft lip and palate reconstruction, vascular anomalies, aesthetic and reconstructive rhinoplasty, with sub-specialist focus on ultrasonic/piezo rhinoplasty, preservation rhinoplasty, ethnic rhinoplasty and revision rhinoplasty.

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Scope of work

Appear Online's engagement focuses on named-surgeon positioning in the AI engines, procedure-page SEO for each surgical specialism, press features into medical and lifestyle publications, and monthly reporting across GSC, GA4, AgencyAnalytics, Ahrefs AI citation tracking, and live ChatGPT and Google AI Mode checks.

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Measured results (September 2026)

AI engine citations:

• ChatGPT first choice for a London surgeon for ultrasonic or preservation rhinoplasty. ChatGPT puts Mr Sadri first on its London shortlist, highlights his closed ultrasonic preservation rhinoplasty, his consultant role at Great Ormond Street Hospital and his place on the GMC Specialist Register, and recommends him for patients who want "a subtle, natural result". The response closes: "If it were me, I'd probably have consultations with Sadri and Whitehead first, then Townley as a third opinion."

• Google AI Mode: listed first in the UK for cleft rhinoplasty. AI Mode calls Mr Sadri "a highly regarded Consultant Plastic Surgeon" and highlights his NHS post at Great Ormond Street and private practice at The London Clinic.
• Google AI Mode: named + AI source for ultrasonic/piezo rhinoplasty in London. AI Mode names Mr Sadri among its four London specialists and cites the amirsadri.com ultrasonic rhinoplasty page as one of its three primary sources.
• Google AI Mode: leading specialist for preservation rhinoplasty in London. AI Mode includes Mr Sadri among its four leading specialists and uses the preservation rhinoplasty page as a cited source.

• 27 total AI citations across all tracked AI platforms (Ahrefs AI citation tracking, October 2026). Breakdown: 11 Google AI Overview citations, 13 Perplexity, Gemini and Copilot citations, 3 Google AI Mode citations. Fourteen different pages on amirsadri.com cited across AI answers.

Google rankings (AgencyAnalytics rank tracker, September 2026 vs August 2026):

• "amir sadri" (branded): position 1
• "preservation rhinoplasty london" (210 UK monthly): position 3 (up 2)
• "ultrasonic rhinoplasty london": page one (live Google check, 6 October 2026)
• "ethnic rhinoplasty london" (300 UK monthly): position 10 (up 7)
• "nose plastic surgeon london" (170 UK monthly): position 19 (up 9)
• "nose job surgeon london" (260 UK monthly): position 32 (up 28)
• "facial plastic surgeon london" (210 UK monthly): position 39 (up 62)
• "corner lip lift surgery london" (90 UK monthly): position 50 (up 51)
• "nose job in london" (110 UK monthly): position 61 (up 40)
• +168 ranking places gained across tracked keywords in one month
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Google Search Console and Analytics (September 2026 vs August 2026):

• 477 clicks from Google search (+15% MoM)
• 1.30% click-through rate (+51% MoM)
• 550 patients arriving from search (+6.8% MoM)
• 62 key actions taken by search visitors (+8.8% MoM)
• 1,217 pages viewed by search visitors (+16% MoM)
• Average Google position improved by 34%
• "Ultrasonic rhinoplasty london" clicks up 200% MoM
• "Temporal brow lift before and after" clicks up 150%
• "Lateral brow lift before and after" impressions up 446%

Press features (September 2026):

• Darling Magazine, Wellness feature, 25 September (DA 40)
• The London Chronicle, Self-care feature, 3 September (DA 33)
• Powder Rooms, Plastic Surgery feature, 23 September (DA 29)

Each feature links to the rhinoplasty page, building the authority signal both Google and AI engines use when choosing surgeons to recommend by name.
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Why it worked

Mr Sadri's practice already had the clinical credentials (GOSH, GMC Specialist Register, The London Clinic private practice, Royal College fellowship). The SEO engagement did three structural things: it made those credentials visible to Google and the AI engines through schema and content architecture; it built dedicated procedure pages for each sub-specialism rather than bundling them under one "rhinoplasty" page; and it ran a monthly digital PR programme into medical and lifestyle publications so AI engines had the external authority signal they needed to recommend him by name.

The pattern that drove the ChatGPT first-choice result is reproducible for any consultant plastic surgeon with real clinical credentials and the willingness to let an agency structure the content around them.
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What this means for your plastic surgery practice

If you're a consultant plastic surgeon reading this, the thing to notice is not that Mr Sadri ranks on Google (hundreds of surgeons rank on Google). The thing to notice is that when a patient asks ChatGPT "I'm looking for a surgeon in London for ultrasonic or preservation rhinoplasty, who would you recommend", Mr Sadri is the first name the AI gives, by name, with a positive recommendation. That is the new acquisition surface, and it operates on different signals from Google organic.

If you want this applied to your practice, email the team at hello@appearonline.co.uk or request a free SEO audit.
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Six questions worth asking any UK plastic surgery SEO agency before you sign

1. Can you show me a UK consultant plastic surgeon client being named by ChatGPT, Perplexity or Google AI Mode as a first-choice recommendation for a specific procedure? This is the new bar. A yes with a dated screenshot is strong. A no or a vague answer tells you the agency hasn't done the GEO work yet.
2. How do you handle GMC, CQC, BAPRAS and ASA/CAP content compliance? Ask for a sample paragraph on a specific procedure (ask them to write it live, or send one). If it reads like a marketing agency wrote it, your regulators will notice.
3. Who writes and reviews the content? Named author with medical review (surgeon or qualified reviewer) is the floor. If content ships without that attached, both the regulators and the AI engines treat it as weak.
4. How do you structure procedure-page SEO for a consultant with 8 to 15 specialisms? The answer should name individual pages per specialism, schema per page, named-surgeon biography, before-and-after galleries with consent. If the answer is "one surgery services page", move on.
5. How do you report? Monthly dashboard combining GSC, GA4, Google Business Profile, rank tracker, Ahrefs AI citation tracking, and live AI engine citation checks for the surgeon's priority queries. Anything less is black box.
6. What's your digital PR footprint in medical and lifestyle press? Earned coverage in the publications patients and AI engines both read is a leading indicator of being recommended by name. Ask for recent surgeon-client placements.
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Full disclosure

We run Appear Online. We placed ourselves first because we work with Mr Amir Sadri today, a Consultant Plastic Surgeon with the AI citation stack documented above (27 total AI citations, ChatGPT first-choice recommendation, Google AI Mode first-source and first-named for multiple procedures), and because the methodology scorecard gives us the strongest position on the criteria that matter for this buyer. We do not rank competitors by preference; we score them by the same criteria, applied honestly. If you work at an agency on this list and the facts have changed, email hello@appearonline.co.uk and we will update the page with a dated revision note.

First-person "we" in this article refers to Appear Online as an agency. The author is Andrew Weston and the reviewer is named above. Both are editorially accountable.
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Methodology notes

How we scored: The 25-point scorecard weights the five criteria equally. Appear Online was scored by the same criteria as every other agency.

Verification: Every agency's named-client claim and specialist positioning was verified against the agency's own live website, Clutch, Companies House listings and professional directory profiles as at 30 October 2026. Mr Amir Sadri's ranking and AI citation data was lifted directly from AgencyAnalytics rank tracker (September 2026), Google Search Console (September 2026 vs August 2026), Google Analytics (September 2026) and Ahrefs AI citation tracking (1 October 2026). Live ChatGPT and Google AI Mode checks taken on 6 October 2026 with personalisation switched off.

Who we considered and excluded: Right Hook, Brandaroo, Hallam, Bird Marketing, Reflect Digital, Bulldog Digital Media and Cedarwood Digital were considered but excluded for either no verifiable plastic surgery or regulated medical client reference, or weaker scorecard performance against this specific vertical. If a reader has verifiable UK consultant plastic surgeon client references for any of these, email hello@appearonline.co.uk and we will re-review.

Related reading: For purely aesthetic/elective private practice (clinic model, procedure-page SEO, high-volume reviews-driven buyer journey) rather than consultant-surgeon positioning, see The Best UK SEO Agencies for Cosmetic Surgeons 2026.

Peer review: This article was reviewed by [REVIEWER NAME], Senior SEO Strategist at Appear Online, on 30 October 2026.
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Need SEO for your plastic surgery practice that gets you recommended by name by ChatGPT, Google AI Mode and Google AI Overviews, not just ranked in organic search? Request a free SEO audit or email hello@appearonline.co.uk.